It is being reported this morning that NBC are seriously considering slashing ‘Today show’ co anchor’s $25 million salary in lieu of the fact that ratings have been in a free fall ever since the departure of Ann Curry this past June who was unceremoniously dumped by the network many think at the best of Matt Lauer.
So incensed is the network with the negative feedback from viewers they have now been forced to re evaluate whether Mr Lauer is worth what he’s been paid, hardly the good news Mr Lauer could be hoping for. Then again on some level he perhaps ought to be pleased for the time being he still has his job given his own dramatic plunge in popularity as measured by an industry quotient known as the Q score which has seen a 25% drop in the last year of Matt Lauer’s likability factor. Something that internal studies courtesy of NBC have also mirrored.
Revealed a source to Radar Online: ‘Matt Lauer will be asked to take a significant cut in his $25million salary if TODAY doesn’t win the key November sweeps.’
‘The May and November sweeps dictate how much the networks can charge for advertising and they are extremely important to the bottom line. The TODAY show had always been a cash cow for NBC, generating hundreds of millions of dollars of revenue.’
The operative word here is had been a cash cow and now NBC’s owners aware of the negative fallout amongst viewers are now wondering how to assuage the show’s beleaguered perception amongst them and the fear that their cash cow is on the way out.
The report also goes on to say that the network is also looking to rein in costs and a significant cost which has concerned them of late is Mr Lauer’s steep salary which is now doubtful will yield the returns that his employer had initially envisioned.
The UK’s dailymail also reports the following: Meanwhile, it has been reported that Morning Joe newsman Willie Geist will join the Today show to to serve as co-host during the 9am hour.
The New York Times’ Media Decoder blog reported that Geist will back up Lauer and will share hosting duties with Natalie Morales, Al Roker and Savannah Guthrie starting at 9am.
Which is to say the network is very much aware of the negative fall out as a result of the fracas with Ann Curry over the summer on the morning show’s viewership and are now trying to stem the outflow of readers with whatever means necessary.
One can only wait and see how this situation now plays out and whether Matt Lauer will be given a reprieve from viewers which seems unlikely considering insiders where he works have now even begun resenting what they describe his ‘dictatorial attitude.’
Said an insider to page 6 last week: ‘Matt’s telling the staff they don’t work hard enough, which is hard to take from a guy working four days a week, making millions.’
Responding to Page Six’s request for comment, Matt Lauer at the time said: ‘Please print this story – it’s the most interesting and dangerous I’ve ever sounded!’
One can only imagine the sweet revenge that Ann Curry at present is feeling but even this may not be enough for her being humiliated and forcibly removed from what she had unabashedly declared at one stage to be her ‘dream job.’
Then there was these comments which caught my eye which might provide a clue as to how Matt Lauer is currently being perceived by the viewership:
“No! Please don’t cut my salary down to a paltry $20 million! I’ll be out on the street and won’t be able to pay for my private jet and mega-yacht!” really? Is Lauer really such a superstar that he needs this kind of presidential salary? How many good anchor men and women would $20 million get them? He’s worth more than all of them combined!?
Matt is a has-been. He’s always been an arrogant pr*@k. Matt is the reason for the Today Show’s failure along with their skewed political agenda.