Now that she’s gone NBC reveal how they really felt about Ann Curry.
Being a talented journalist these days when you’re expected to be a kind of rock star too…
Sensing the potential backlash from Today loyalists, NBC news president Steve Capus has come out a day after Ms Curry’s final showing on the Today show to say that Ann Curry, the co anchor of the eponymous show ‘wasn’t right for the job and had hit her peak.
Hollywood Reporter: ‘I think it was not where her real passion was,’ he said. ‘In her heart of hearts, I think she would admit that.’
What though is most interesting about the exclusive that Capus gave with the Hollywood Reporter is his insistence that the NBC wasn’t behind the leaks that had led to rampant media speculation as to the fate of Ann Curry. Something that this author finds hard to believe given the recent chain of events.
“You can go crazy trying to figure out where the leaks come from,” said Capus. “It’s like punching at ghosts. At the end of the day, we know the real story of this news division. Often the leak that we’re asked to respond to is completely off base. Yet, if we comment on it, suddenly it becomes a story.”
Asked to reflect on why Ms Curry wasn’t ultimately right for the job Mr Capus offered the following:
“I think it was not where her real passion was,” he said. “In her heart of hearts, I think she would admit that. I think her real passion is built around reporting on international stories. It’s tough to convey a sincere interest in something if you don’t possess it. We live in a HD world. Dan Rather used to say the camera never blinks. Well, this is an HD world now, and the camera picks up everything. And you could tell with her, you can tell with any anchor, whether they’re into it or not. And I think we’ve now come up with a role that will play to her strengths.”
Which might be a backhanded way of saying now that the Today show has become more of a tabloid formula with more focus given on celebrities and fluff pieces, Ms Curry may have not necessarily connoted the ‘correct’ aura when it came time for such attention to what most serious journalists would perhaps consider disengaging.
Then he offers the following:
“We gave her a year to prove herself, and ultimately we came to the conclusion that she had played at the highest level she could,” said Capus. “When you’re in the major leagues of our profession, you’ve got to continue to be at peak performance in order to stay there.”
Perhaps then this is what it has come down to. Ratings and making advertising dollars is the catch phrase these days in the current media paradigm and despite how qualified a journalist is these days, if it is assessed that they may not have enough star power behind them they may end up finding themselves being asked to move along, something that Ms Curry found out brutally and to her amazement.
Which is to say behind a talented journalist may eventually mean little if at the same time you’re not perceived to be a kind of rock star that so many journalists are asked to give attention to these days…