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Ann Curry is not missed as NBC insists that they are thrilled with the new anchor team.

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Savannah Guthrie, Matt Lauer and Natalie Morales.
Savannah Guthrie, Matt Lauer and Natalie Morales.

 

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With the end of the week since Savannah Guthrie replaced Ann Curry as NBC’s ‘Today show‘ co host, NBC executives despite more bad news in the ratings front (see below) are staying committed to their new line up.

Vowed executive producer Jim Bell: “We couldn’t be happier with the new Today anchor team, and the fresh new feel of the show,” he said in a statement. “It’s impossible to draw conclusions after a few days of unofficial ratings. We just made a big change that we didn’t take lightly, and we are in this for the long-run.”

Of course what Mr Bell has to say holds merit but one should bear in mind that the trend since Ms Curry was forced out has only continued to go against NBC, something that ought to be worrying executives who are now hoping hype a cosmetic change of scenery to London will somehow erase the feeling of bad blood between viewers and the current crew, of which many viewers hold Matt Lauer solely responsible for bullyingMs Curry off the show.

Since Ms Curry’s ouster the network has seen a steady parade taking to the web and openly criticizing NBC’s decision to replace the “most genuine” character on the show, accordingly, and criticize even more the way the network handled her last day on set. Viewers have now even begun to pile on as to why they will never return to NBC paradoxically influencing other viewers to boycott what many perceive to be the ‘belligerent’ network.

Not helping NBC  were the release of Nielsen prelims, with ABC’s Wednesday’s margin win of more than 580,000 viewers the biggest yet (roughly 4.4 million to 3.8 million) disconcerting for an outlet that for the last 17 years has been used to holding the top slot.

For the week through Wednesday, ABC’s “GMA” was comfortably ahead (4.38 million to 4.02 million). “GMA” is also leading the week in the key news demo of adults 25-54 (albeit by a slim 38,000-viewer margin), pulling ahead in a category that “Today” has consistently won — even during the ABC show’s recent surge.

The upcoming week will interesting to watch and see if whether viewers have settled down or whether a more systemic shift in media dialectics has now set forth.

Let’s hope Matt Lauer has some ‘fun’ anecdotes to entertain us with as the new week rolls in…

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Ann Curry fired: NBC executive comes out bashing former Today anchor.

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Matt Lauer’s wife to follow him to London cause she’s afraid he might cheat with Today’s Natalie Morales.

Ann Curry Fired: Matt Lauer and his crocodile tears.

Ann Curry Fired. ‘I’m sorry I couldn’t carry the ball over the finish line…

Matt Lauer’s wife threatened to divorce him if Natalie Morales became Today co anchor.

Ann Curry fired: Officially leaving Today, to make farewell speech imminently.

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Ann Curry Fired: More upheaval as passed over Natalie Morales set to leave Today show.

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Ann Curry rumored to be fired because her co host Matt Lauer hates her guts.

 

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7 COMMENTS

  1. will not watch nbc/today as long as savannah is there…..nbc ..do an act of kindness and get rid of her. she is just plain dumb. you lost integrity when you fired anne. i miss roker but just got to do the right thing.

  2. Mr Bell is in for a rude awakening. NBC has no idea what it is doing and The Olympics has on;y tarnishe the brand even more. If a reporter insist on reporting what Mr Bell says, then they are just as cluless.

  3. I don’t watch the Today Show since Ann Curry left. I think Matt Lauer should have been the one to go, not Ann. I’ve started watching Good Morning America and I love it!!!!!!

  4. Alright Steve Capus, er I mean, “Donna” . . . Go on and try to justify your terrible mistake in your Today Show co-host choice, made by your bad taste in women, er I mean, “Savannah!”

  5. If Ann Curry is a “terrible” fit for Today, only because Matt Lauer is too awful. We can have two women host the show.

  6. Ann Curry is a beautiful, talented woman but a terrible fit for the Today show. Her interviews were awful and painful to watch. She was awkward in the role of co-host and I can’t un derstand the trashing of Matt Lauer. As for Savannah, there has never been a brighter, more capable co-host on any morning show. She is flawless, beautiful, brilliant, comfortable, relaxed, entertaining, funny, talented and her interviews are free of editorializing and phony empathetic leaning in and touching that Ann seemed unable to control. Those of us who appreciate good journalism will remain faithful to NBC and the Today show until they find their rhythm.

  7. The new lineup leaves alot to be desired. Very disappointed. Matt lauer is awful and should have been layed off years ago. Ann Curry was a tremendous asset. Network will continue to go downhill. They made a wrong move and fired the wrong person.

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