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Ann Curry fired: Today show fighting for its life against Good Morning America.

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Ann Curry.
Ann Curry.

 

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Things are looking somewhat uncertain over at NBC pursuant to its recent unceremonial ouster of Today show alumni, Ann Curry

According to recent Nielsen ratings released, last week saw both NBC‘s ‘The Today Show’ and ABC’s ‘Good Morning America’  finished in a dead heat, each averaging with 4.6 million viewers. What though was revealing it was ABC’s 5th in time in 12 weeks that it had claimed victory in the morning sweepstakes, an ominous sign considering that ABC have been serious laggards since 1995.

In fact the day after Ann Curry’s final appearance, the Today show was shown to be beaten by a margin of 670 000 viewers which raises the question is this just audiences temporarily losing their appetite after being served an unsavory mutilated feast in front of its eyes or is this just the acceleration of audiences no longer entranced with teeny bopper programming which involves concerts at 8.30 (then again who can say as ABC are also racing to invite big name musicians to their programming as well) and nonsense segments (according to who you ask) like Jill Martin’s ‘Steal and Deals,’ and ‘Today’s Professionals’ which might get a pop if a big controversy comes along media’s way.

What though is likely to revitalize NBC is their exclusive foray to the London Olympics as they plan to host from there in 20 days, betting that by then the dinner ensemble being laid out in front of viewer’s eyes, to use a tidy metaphor might be savory enough for viewers to forgive the ugly kitchen fight that took place as viewers once again regroup and take what NBC hopes is their rightful place at the family dinner table.

Ann Curry might of have gotten the sharp end of the stick but with the media landscape dynamically changing even seasoned journalists can expect to find themselves on the outs if their skill set is perceived not to gel with the idiosyncratic content placement that media heads are experimenting with in order to win audiences. That said, if NBC isn’t able to regain its viewership preeminence by summer’s end it will be left with egg on its face as it will become apparent that it wasn’t necessarily Ann Curry’s inability to be the media fluffer that most TV journalists and commentators are being prodded to become but its lack of imagination and fortitude with respect to content, which ultimately no matter how savvy a producer is at the beck and call of a unpredictable public. Let’s hope the American Olympic team wins a smorgasboard of medals, it might be the only thing that will help NBC….

Ann Curry fired: Surfaces with new tweets, inspires more controversy.

What’s wrong with media today?

Ann Curry Fired: Matt Lauer was 100 % behind her ouster from Today show.

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Ann Curry fired and the capitulation of the Today show.

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Ann Curry Fired. ‘I’m sorry I couldn’t carry the ball over the finish line…

Matt Lauer’s wife threatened to divorce him if Natalie Morales became Today co anchor.

Ann Curry fired: Officially leaving Today, to make farewell speech imminently.

Ann Curry fired. Lap dances, grumpy fits and behind the scenes back stabbing…

Ann Curry Fired: More upheaval as passed over Natalie Morales set to leave Today show.

Ann Curry Fired: Ann haggling for $20 million exit money and NBC confirms Savannah Guthrie.

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Ann Curry fired cause NBC hates her.

Matt Lauer re-signs with the Today show whilst Ann Curry is a goner.

Ann Curry rumored to be fired because her co host Matt Lauer hates her guts.

 

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27 COMMENTS

  1. I think Ann Curry is sexy with gray hair. Very refreshing to see a woman age gracefully and accept it. I hope she stays natural.

  2. I have been watching Today Show for about 30 years. In the last year I have started watching Good Morning America. I want light and fun stories first thing in the morning. The Today Show has gotten depressing. Too much beating the story over and over. I do not think the new crop of young gals will draw or keep viewers. They are too “cute”. Just babies. As a 50 something woman I don’t want to watch a bunch of giggling girls talking politics. NBC should not have made Ann take the blame for the drop in ratings, they should look to programing directors.

  3. I agree to. This new girl that took over was making me not watch it even with Ann Curry on and now that she took over the only good thing on the show? Ugh! She’s horrible and is nasty when she interviews people. Good luck Today Show. You lost me too.

  4. I pray everyone quits viewing NBC for firing Ann Curry. She was hands down the best interviewer. If I wasn’t 75, I’d look into forming a boycot!

  5. Sorry but Ann was horrible. You could definitely tell when she was “on the other side” of an issue then the person she was interviewing. She would get all soft and squishy with someone she liked but acted like a bulldog with someone she didn’t. I want consistency in journalism. I don’t really care what the interviewers opionions are. They should ask all people all questions equally probing and not protect the ones they like. Ann was the worst. I don’t care for Matt, Savanah or their “professionals”. I’m a “professional” and I don’t think I share one position their professionals espouse.

  6. The show should have gotten rid of Matt Lauer. He seems so fake and doesn’t really seem to care about half of what he reports on. Ann Cury was totally involved in her stories, and you could see she really cared. Shame on you NBC, the Good Old Boys club alive and well. I like the other ladies, don’t get me wrong, but you should have kept Ann and ousted Matt. I may have to switch to ABC just because I don’t like a the out dated boys clubs from years ago . Shame on you NBC. I will choose ABC until you treat women fairly.

  7. I have watched the Today show for the last 30 years, as I see it Campus,Burke and Matt Lauer should be fired for what they did to Ann Curry I will not be watching the show anymore or until Ann is back and Matt is gone…

  8. Ann was the reason I continue to watch the show, the only endearing anchor they had. NBC’s Today Show ratings problem can most likely be attributed to the uber white anchors that remain. The two interchangable’s Natalie and Savannah cannot carry this show, neither of them have the skills, the star quality or the appeal that Ann did, nor the brains the zest not to mention the empathy she brought to those heartfelt stories she did so well. Shame on Capus, for not looking into this staff deeper to figure out why their ratings are so low…it’s programming – and unless things have changed anchors only get so much input into programming. I was surprised they promoted Ann after Meredith’s departure because they’ve always treated her like some slap stick reporter they could send to do the goofy stuff, and the weird little skits they would do. I say programming is the problem. I haven’t watched any other news show for 20 years in the morning, on the occasion that I have watched the other channel, the competition, it always appears to move too slow, to have no zest, no silliness, very little to make me laugh – some of the oldest anchors on TV, though I see they have changed it up a little. For NBC to just grab the lowest hanging fruit, Savannah, a Natalie twin, and promote an unknown, giggly little girl who doesn’t have the emotional maturity to carry this show says more about who is in charge there than what’s wrong with Ann. There are far more seasoned journalists out there who are attractive enough for Matt to want to keep around.. who are perhaps from a culture other than white? Now they only have the token weather man – Al as the only culture that’s different from the three news anchors and sub anchors.. with Natalie’s seasoning, I’m a little surprised they didn’t pick her, oh yeah, that’s right, she’s married and not available for Matt to flirt with. I actually like her, and she’s definitely paid enough dues, if they had to promote from within, why not Natalie. I predict 6 months and Savannah’s on her way out too.

  9. all finished watching the Today show – when they fired Ann they fired the best they had.best. she was the ONLY class act on the show!!

  10. I agree with most of the people listed. Ann Curry is intelligent, personable, articulate and beautiful. It was a pleasure to watch her work. If TODAY’s ratings have slipped it was not because of her. She is the best woman on morning news! The ratings have slipped because of idiot decisions by morons in management. Let’s get Ann back!

  11. I am VERY sorry to see Ann Curry go. I really enjoyed her honest, some times touching interviews. She always brought an energy to the morning.

    I understand that competition. is a part of TV, but people like consistency. Sure GMA is all new and shiny, but we all know new and shiny is usually replaced with the tried and true when the shine wears off.

    I will say this many of the stories are not as “meaty” as I would like. But that seems to be the way of TV journalism. I would like to see stories that make me think, inspire, at the to stop and think for a moment. Less Hollywood and more main street. I am tired of having Hollywood as a focal point of ALL the morning shows.

    I think you at the networks would be surprised to hear that the viewers are not as shallow in their viewing choices as you think. Life in OVER paid Hollywood does NOT make me any better in this bad economy. Tells about the “little” guy who ion spite of the economy is making a go of it.

  12. I can’t believe they got rid of Ann Curry! She is a great reporter and I will now NEVER watch the Today show. Ratings dropped because people don’t have 3 hours to spare every morning.

  13. I think the whole crew,Matt,Al,Savannah and Natalie should ALL be replaced with a fresh new team. Firing Anne just shows how low they can go for ratings, start with Matt!

  14. I think Matt has been on way too long. I don’t watch it anymore because of him. Ann was a refreshing, compassionate person and I loved her style. Shame on NBC..I now and have been watching Good Morning America and will continue..Its not Ann that brought the ratings down, but someone had to be the scapegoat..Good luck Ann, you are a good person and I’m sorry about the hatch job they did on you..

  15. I have ben a viewer of the today show for approximately twenty years and have seen a number of co host come and go and most replacement have ben handle in a tasteful manner, up to this point.
    At times its hart to just let things happen without expressing ones opinion and this event happens to be one of them I am in reference to Ann Curry’s firing I am hopping the driving measures were not racial elaborated
    Ann impress me with all her credentials after reading I understood why she got the job you don’t get the type of recognition and awards with out being good at you’re profession
    She’s got more awards and recognition then all the remaining crew where is the justice

  16. I’ve been a Today viewer for two decades. No more. Once the Olympics are over NBC will have to find someone else to blame for their poor choices. Ann was last reason to watch Today. Only the old boys’ club can stomach Matt–and how many of them watch?

  17. The clearly underestimated and continue to underestimate the fact they’ve stirred up a hornets nest in how they handled this….. They should never have fired Ann, let alone do it in such a distasteful manner.

    I’ve loved the Today Show for years but out of a sense of human decency will not watch it until this thing is fixed.

    What would it take for me to feel its fixed?

    1. Steve Capus fired.
    2. Savannah Guthrue and Matt Lauer out–or–
    3. Ann back as anchor, with or without Matt

    Until then, I will not watch. I’m going to check out the other channels and if that doesn’t work, finds a new ritual in the morning.

    What I won’t do is support an organization that treats people with such little regard.

  18. Get an editor! At the very least, PROOF READ before you post such a deplorably articlulated and grammatically incorrect article!

  19. Steven Capus, NBC News President, arrogantly served Ann Curry viewers with “cold turkey” in a very distasteful way. This act of infamy by Capus will have the Today Show falling to last place in the ratings just like NBC primetime ratings.

    Capus continues to scapegoat Ann Curry in the media in defiance of the outpouring of support for her and viewer backlash. Stephen B. Burke, CEO of NBCU/Comcast, needs to FIRE Capus, apologize to Ann Curry and bring her back to the Today Show.

    Until Ann Curry returns to the Today Show, a boycott list consists of the Today Show, NBC, NBC affiliates, Comcast, Universal, GE, and People Magazine.

  20. I agree. Matt has exceeded his expiration date! Won’t be watching Today and will not return!

  21. Ann Curry was the best thing that ever happened to the TODAY show since Jane. Matt has gotten too big for his briches; the women, other than Jane and Ann, were (are) very immature. Best wishes to Ann and I hope the reest fall on their face!!

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