Resurrecting the Today show may not have anything to do with who gets to co host.
With a full week since Savannah Guthrie has stepped in to fill Ann Curry’s shoesafter the co anchor of the Today show was unceremoniously ousted indications for NBC aren’t looking too good. In fact it seems audiences don’t care too much for Savannah Guthrie at all or perhaps if one is to really read between the lines viewers have stopped altogether caring about Matt Lauer.
Nielsen says NBC’s “Today” was beaten last week by ABCarchrival “Good Morning America” by 357,000 viewers.
“GMA” drew an average of 4.57 million viewers, compared with 4.21 million for “Today,” according to preliminary ratings released Monday by the Nielsen Co.
The turnaround in audience doesn’t bode well for Today who has since 1995 being the triumphant morning news program.
Of course the above results may have been expected by NBC who have publicly stated that they are thrilled with the current team and that they are committed to the show for the long term. What isn’t said is the network’s implicit understanding that co anchor Matt Lauer is widely seen as pushing Ann Curry under a busand for the time being a kind of boycott is in place.
To Good Morning America’s credit the show has been mixing it up with sexed up content which the outlet likes to call news despite in essence it pretty much translating to picture perfect fluff.
Ultimately the downdraft in Today’s ratings may have little to do with Ann Curry having lacked the ability to convey viewer attitudes (as it seems fairly apparent neither can Matt Lauer or Savannah Guthrie) but more to the fact that TV news is slowly morphing into a tabloid wet dream. Then again perhaps with the advent of the internet and the sensalization of news and events into the most tawdry,snark or even just jingo friendly it was hardly inevitable that a media giant like NBC would find itself caught off guard.
above picture via popcrunch