Fashion can be so undemocratic, take the seating plan hierarchy with only so many front row seats available someone’s bound to get offended. Others relegated to ‘standing’ however, would be happy to sit anywhere at all.
For years web journalists and bloggers have multi-tasked with their notebooks and cameras at the back while the front row sat and looked pretty. The power of the web had somewhat been undermined, but not any more.
Taking the lead and purposely sitting influential bloggers up front alongside the likes of Suzy Menkes, Anna Wintour and co was Domenico Dolce and Stefano Gabbana with their S/S 2010 D&G show. In fact the creative duo seem to have embraced online innovation providing internet viewers live streaming footage capturing various aspects of their catwalk show. From guests arriving at The Metropol to last minute adjustments along with general backstage antics. Viewers on the world-wide-web were also offered a sneak preview of their latest collection pre-show via an online series entitled “Pre-Show Diaries”.
Back to the front row bloggers – Scott Schuman from The Sartorialist, Garance Doré of garancedore.fr, Tommy Ton from jakandjil.com and Bryan Boy of bryanboy.com were set up complete with laptops ready to go. Power to the people! Albeit well-dressed opinionated ones.