Thursday afternoon at the Mondrian MIAMI hotel saw a chic set attend NY based designer Mara Hoffman‘s presentation of her swimwear line. With drink in tow, sunset to die for (if only all fashion assignments could be like this) guests mingled as stick thin ladies in printed swimwear stood around a tee-pee while photographers cameras’ flashed. At a whistle the stick think ladies rotated around the tee-pee showing off the swimsuits and their assets.
While Mara Hoffman’s work rarely prances down the runway (she usually does presentations), I knew there was something even more different about this recent event. After talking to Mara herself, I learned that the event was a collaboration between her designs and the prints of artists all around the world.
Speaking to Maya Hayuk one of the artists whose prints were displayed on the leggings and bikini of a leggy model, she explained the process.
“Well, I was called and everything happened pretty quickly” Maya said, “I usually do large scale pieces on public buildings. Hoffman’s team called me and it happened. They thought my large scale would work well shrunken and as a print on a bikini.”
And it did…
Novel and in the spirit of Art Basel, the event, the setting, and the art just worked. Mara Hoffman delivered on the artists, the venue, and kept my cup full. All and all, a great event to kick Basel off.