Google’s Fashion Store, Boutiques.com, Will Soon Know Your Shopping Preferences

Googles Fashion Store, Boutiques.com, Will Soon Know Your Shopping Preferences

With Boutiques.com, Google’s new and uber-fashionable outlet for ‘awesome’ automated online clothing shopping, dressing yourself (and spending the monthly money allocated to your trust fund) just got a bit more mindless with the eager help of your favorite ab-fab celebrity stylist.

The website, which uses algorithms  to ‘visually analyze your taste and match it to items you would like,’ extracts data from the user by encouraging her (so far it only caters to womenswear) to interact with it, allowing her to cycle through and click “love” or “hate” on the clothing that her favorite fashionistas, celebrities, and even bloggers “deem appropriate for the masses.”

CNN Reported: Overall, Google says it’s trying to make shopping for clothes online as easy as it is to shop for gadgets. There are a number of sites and online features that compare specs on new computers and smartphones.

Fashion is more difficult, writes Google’s Munjal Shah, because it’s more about an overall impression and style — not specifications that go in a chart.

Which has us watching with curiosity as Google attempts to mathematically quantify something as subjective as style by turning the user into a chart board instead, likening her to something quite akin to a gadget meant to be manipulated and among its advertisers, no doubt, a living currency meant to be traded.

Welcome to Google’s brave new fashion world. You may click on the next item…

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