Yes it was all in bad taste but the paper has always got to make its bread and butter.
Hmm, talk about tasteless and just plain sad. Today’s Stamford Advocate, a journal based in CT within proximity of the recent Sandy Hook Elementary school shootings opted today to run an article about the resumption of classes at the school down the road whilst at the same time running an advertisement for an upcoming gun show. Heady stuff considering 20 students between the ages of 5-7 lost their lives as well as 6 teachers to shooter Adam Lanza.
Nevertheless the journal now that it has been sufficiently humiliated for the oversight (it was an oversight right?) have this afternoon issued an apology pledging that they will never be this insensitive or foolish ever again.
Hearst Connecticut Media Group executive editor Barbara T. Roessner sent this comment to Jim Romenesko, a former Poynter editor who now runs his own media blog, who asked why it wasn’t “standard operating procedure at this point to make sure there aren’t gun ads next to school shooting-related stories.”:
Our newspapers should not be running gun ads – including ads for antique and collectible gun shows – next to stories about Sandy Hook. It’s insensitive, and it shouldn’t have happened. It was an oversight, and we apologize for it. We have taken steps to make sure it doesn’t happen again.
Isn’t it refreshing that one can finally read about sad horrible things without finding something halfway down the page to immediately remind oneself how absurdly sad and existentially bleak life can really be? Better until we turn the page and see the same ad somewhere else that way the banality of being isn’t so bloody apparent.
image via @BekimUkperaj