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Andrej Pejic has sex reassignment surgery, but will the beauty brands take her seriously?

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Andrej Pejic sex reassignment surgery
Will Andreja Pejic finally be able to land the beauty campaigns she covets? Photo via facebook

Andreja Pejic formerly Andrej Pejic has told she has performed sex re assignment surgery and is no longer a he but a she.

The top model known for their androgynous looks who first rose to international prominence in 2010 tells that the decision to fully embrace their identity as a female was a natural one and had in fact begun the process of eventual migration as early as 17 with the use of puberty blockers, before a chance discovery whilst living in Melbourne, Australia saw the then unknown model scooped up and literally jettisoned into an international star almost overnight.

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The transgender model would tell in an interview with Entertainment Tonight that modeling soon positioned her as the token new look for the androgynous set, and by implication stalling her plans to realize her vision of adopting a female persona.

Told Andrej Pejic via Style.com : I think from my teenage years, when I decided I needed to express my femininity, I was happy with the way I looked. But SRS [sex reassignment surgery] is kind of the last part – it’s sort of the icing on the cake,’

‘It makes me feel freer than ever. Now I can stand naked in front of a mirror and really enjoy my reflection. And those personal moments are important.’

Andrej Pejic sex reassignment surgery

Andrej Pejic sex reassignment surgery

Whilst the model would soon become a favorite and a darling of the editorial and fashion world she would come to acknowledge that her androgyny would be at odds with the sensibilities with the namesake beauty brands who would resist booking her for their lucrative national/international campaigns.

Offered the model tellingly: ‘There are a lot of roadblocks, particularly when working with cosmetic brands or perfumes or those sort of commercial, corporate things. It’s been more difficult to break into that world than ‘fashion’ because it hasn’t been done before. They don’t have any market research, and people in that world aren’t risk-takers,’

‘You have to prove to them over and over that you are liked by people, you have a skill, and you can sell a product,” 

jezebel: Pejic joins a growing number of trans models who are coming out publicly. A year after Pejic start modeling, Isis King made headlines as the first trans woman to compete on America’s Next Top Model. Two years later, model Lea T came out to the world as transgender in FrenchVogue. Former RuPaul’s Drag Race contestant Carmen Carrera is well on her way to being a supermodel.

Andrej Pejic sex reassignment surgery
Notice of Andrej Pejic sex reassignment surgery came via the model’s facebook wall where she would come to welcomed with vast support from commentators

While it took the model three-months to recover from surgery, she plans to continue supporting the lesbian, gay, bisexual and transgender community through activism and advocacy work.

‘My goal is to give a human face to this struggle, and I feel like I have a responsibility,’ she said.

‘What’s in between anyone’s legs is not who they are.’

Of course the question now is will the beauty brands that every model aspires to will take her seriously or not?

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