Even though Warner Bros decided over the weekend to not release opening week sales figures of its latest franchise installment of the Batman series, Dark Knight rises, this being Hollywood it didn’t hesitate to release figures yesterday which showed them making just on $160.8 million dollars. Which despite the tragedy at Aurora, Colorado is a testament that audiences are still in it for the long haul. Yet the question now on some commentators mind is can Warner Bros still maintain the tempo as the trial of James Holmes is set to unfold in the weeks to come?
washingtonpost: Some friends and colleagues have told Comic Riffs that they’ll make it a point to see “Dark Knight Rises” in the theater because if they don’t, then — in language of so evocative of 9/11 rhetoric — “terrorism wins.”
Some “Dark Knight Rises” fans have said they went to the theater while acknowledging their own nervousness, or have cited increased security as a comfort, or have said that a single shooting tragedy by a crazed gunman doesn’t increase the likelihood that their neighborhood theater will be attacked — and that this isn’t about copycat crimes.
The upshot? Despite the misery and compassion being given to the victims (Warner Bros have pledged to allocate monies to the victims and their families as a sign of goodwill- which is a very smart move on their part) it seems it’s back to business as usual as America gets back to the business of being entertained. Then again what will also be entertaining them in the weeks to come is the unraveling of the James Holmes trial which of and within itself ought to be a big money maker for most media operators…