Affordable promotional items small businesses can give away in helping create brand awareness. Ideas that show goodwill, relevancy and connection with consumers.
The first challenge that small businesses have to take upon is to create brand awareness with limited financials. And once people start recognizing the brand, they have to create brand interest for future success. Research shows that about 50% of small businesses fail within the first four years. The good news is with access to multiple platforms for marketing, small businesses now stand a better chance for their stability and growth.
Doing promotional campaigns and giveaways is one of the most successful strategies to get your name out there. This may sound old school but it always works. A newer element to consider here is to come up with creative promotional items that align with your brand image.
To help you achieve this marketing goal, we are putting up a list of promotional gifts that will fit with the objective of most businesses.
If there is one thing we lose the most, it has to be a pen. This is the most common yet the most needed item that may make it to your promotional bag. While you can print a logo of your company on the side of a pen, you can go a step further by adding multiple nips, a built-in light or stylist to the pen. Your logo will pass through the eyes of a potential customer while scribbling notes, writing a cheque, or signing a piece of paper. With the added features, a customer will be more likely to use your pen as a stylist for their phone, tablet, or laptop.
Branded USB Flash Drives
While any kind of business can give away a USB, a tech startup will earn additional points to use USB as a promotional gift. They are cheap to order and can be easily logoed. You can also upload a white paper or a presentation on your business and products to the USB.
A person can never have enough bags. Drawstring bags can be used for multiple purposes. They are convenient to carry while traveling, shopping, and even going to school or the gym. They are an item that can be recycled and reused, thus promoting sustainability. They can especially be an ideal promotional item for a business that endorses environment friendliness. They are also cheap to customize and offer a variety of materials and sizes.
If your business belongs to the health, wellness, or fitness industry, you can use health products as promotional items. There are several options you can choose from. Especially considering the current pandemic of COVID-19, hand sanitizers, gloves, and masks are very popular ideas. They are also easy on the pocket and will portray your brand image as socially responsible. You can also give away small first aid kits or sunscreen considering that summer is almost here.
Who doesn’t love free clothes and accessories? It is one of the most used yet versatile promotional ideas. You can choose caps, t-shirts, or ponchos for this idea. Be creative with how you choose to slap the logo on the hat’s front and add a tagline on the t-shirt that people will remember. Or even be part of your community’s solution to an ongoing crises which will install further credibility and social awareness beyond being fashionably chic.
Affordable promotional items can surely bring in more business to your startup. As a small business, you cannot miss out on this opportunity to use it as a tool for free advertising.