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Marc Jacobs says he’d dress United healthcare CEO killer for murder trial

Marc Jacobs says he’d dress United healthcare CEO killer, Luigi Mangione for murder trial during Vanity Fair's Lie Detector Test podcast leading to accusations that the famed designer is supporting violence and murder, while others argue the designer is...

Selling Doesn’t Work Anymore. Listening Does.

Marketers are adjusting how they build their brand & that’s why they’re listening to what customers want and coming up with ingenuous tools. Growth used to be simple. Send more emails. Run more ads. Follow up until someone replies or...

Swatch China ad most hated after stereotyping racial tropes

Swatch China 'slant eyes' ad pulled amid accusations it was racist and reinforcing negative stereotypes as the internet debates whether the ad was in fact racist or not?  Swiss watchmaker Swatch has come under fire over its China ad campaign...
How Visalia businesses can connect with visitors on the homepage & turn visits into customers with web design layout & streamlining

Where Visalia Businesses Go Wrong With Homepage Messaging

How Visalia businesses can connect with visitors on the homepage & turn visits into customers with web design layout & streamlining. A homepage has one job: make visitors feel like they’ve landed in the right place. But too often, local...

Sydney Sweeney’s American Eagle jeans ad widely hated by the woke mob

Sydney Sweeney’s American Eagle 'great' genes jeans ad widely hated and condemned by the woke mob as a fashion retailer rejects identity politics and plays up to pure wholesome traditional beauty, while risking possibly offending others for not being...

The Cross-Promotional Tactics of the Modern Film and TV Industry

Cutting-edge approaches the film and TV industry is using to reshape how audiences engage with their favorite movies and TV shows!  With online streaming services and cinemas competing to capture new audience attention, the film and TV industries have had...

How TikTok is taking over marketing growth in small businesses

How small businesses can use TikTok to forge brand identity: The video platform offers opportunities for marketers to connect with younger audiences as the social media platform continues to grow exponentially.  By leveraging the platform’s unique features, embracing creativity, and...

‘Please hire me’ Tiffany Gomas rebrands with coordinated social media blast after apology video

Tiffany Gomas rebrands with coordinated social media blast after apology video as the Dallas marketing executive seeks to re-shape narrative and public image. ‘It was my worst moment over.’ Using her marketing prowess that has helped her steer some...

SEO Jacksonville, FL: Is SEO Worth It?

SEO Jacksonville, Florida: How to vet for a credible marketing agency: Knowing the perks of good black SEO and how to optimize for different styles of SEO.  Whether you have a business or a personal brand, search engine optimization (SEO)...

Are you interested in starting your own fashion brand?

What to keep in mind when starting your own fashion brand: Achieving success requires a well thought plan, from the clothes you will make, niche customer, business plan, budget, systemizing production along with market branding.  Every popular brand has its...

Selecting The Right Marketing Strategy To Grow Your Small Business

Figuring out the right marketing strategy to grow your small business: plans of action, how to make a marketing campaign succeed along with effective ideas to implement strategy.  Finding an impactful and cost-effective marketing strategy is a concern most small...

7 Benefits Of Taking Paid Surveys Online

Benefits to taking paid surveys online: extra cash, gift rewards, help shape future products, new knowledge, new friends & connections online.  Are you searching for a way to earn side money? You might want to consider taking paid surveys. It...

Changing and Updating Retail Displays

Changing and updating a retail display is an integral part of any retailer's business plan. If your current display inventory does not align with customers' needs in a particular area, it can cause both lost revenue and customer dissatisfaction....

What Is the Difference Between Upselling and Cross-selling?

Why you should use Upselling and Cross-selling as part of your marketing plans to consumers of your product and future sales.  Only those marketing strategies can be successful the implementation of which leads to the mutual benefit for both the...

Creating a Scandalous Logo for Your Fashion Brand

Creating Fashion brand presence using the right logo: telling customers at one glance what your clothing line is all about and why they should want in.   If you work in the fashion industry, you know how vital a well-executed design...