Number 5– Media whores. Expect more of them and expect the line to get in the news and in your face to get longer than ever. Why? Because it all comes down to branding. Which is to say even if you are coke head or revolving delinquent – your marketing cache (a catch word for converting your flagellating image into moulah) stands to benefit. So even if it kills you- bad press is in fact much better than no press. And if there is no press – then it’s time for you to invent scandals- because your publicist warned you – ‘Unless they’re sitting talking about you, no one will bother with you and pass you by in the goody bag merry go round.
Number 4– Which leads us to the prediction, this year expect to see a whole lot more scandal. How much? As much as the eye can see kids and then some. Remember getting in the public conscience is the new requisite being of your appropriated existence. Which is to say, you or your brand or chance of getting picked up doesn’t exist unless some blogger is hustling your mug.
So what kind of scandal can we expect to see more of? Well strangely there’s good scandal and there’s bad scandal. Being caught molesting little children goes in the latter, getting caught giving a service announcement to some sexy photogenic petite thing with your tongue and vibrating torso goes in the good scandal. In fact not only is it so admired and hustled by publicists and stars themselves, concocting affairs, alleged affairs, mistresses, nude twitter photos with mysterious figures in the background other than your significant other should get you plenty of points. The idea being- the more transgressive and vulgar and susceptible to the media booing you the more you ought to try this at home. And in fact, we are betting plenty of you will be trying at home, the office, the showroom and any other place where you suspect a digital camera can be placed.
