Offline Marketing Tips for Startups: Beyond digital marketing. Knowing how to harness offline marketing strategies and targeting your demographic.
It is widely believed that digital marketing is the best, if not the only way to get the desired results these days. This might indeed be true as far as a particular target market is concerned. However, a lot of great marketing still happens offline. If you are a startup business owner who is looking for methods to boost your profit and customer share, it might be best to also allocate resources for your offline marketing as well. This type of marketing might seem ancient for some, but as long as it’s implemented and audited properly, offline marketing can become your ticket to attaining long-term success in the industry.
Successful marketing strategies seamlessly include online as well as offline strategies, says New York Banners, a reputed company that provides services, such as banner and large format printing in NYC. These are two of the most common offline marketing strategies startups can use today. But if you want your business to thrive, you should think out-of-the-box and look for newer offline marketing strategies. You don’t want to end up staying in the shadows of your competitors, right?
Here are some ways in which marketing in the real world can benefit startups.
Generate PR through Journalists
Forget about creating an in-house PR team. All you need to do is build relationships with the local journalists, and act as if you have a career in marketing. Reaching out to these individuals can provide exposure to your business and expand your customer reach. In some cases, partnering with journalists who are already household names in your locality is enough to increase your profits and gain more customers.
Put your effort into getting to know them and explaining how your brand is unique. Convince them on why your business is different by showcasing your competitive advantage. Have a newsworthy brand story. Just like other great marketing strategies, genuine PR is about building good relationships with reporters who can help spread the awareness regarding your business and its offerings.
Participate in Trade Shows
Trade show participation is an amazing method to gain exposure and engage with your target audience. It doesn’t matter if you’re selling or just displaying; you’ll be able to create great leads either way. All you need to do is ensure that all of your promotional material has been designed to keep your brand in mind. Otherwise, you’ll be wasting resources and time. And, don’t forget to enlist the services of an experienced and skilled banner printing company, such as those in New York, for custom vinyl & mesh banners.
Aside from being able to expose your brand to new people, participating in trade shows can also become your platform to network with other players in the industry. When you regularly join these events, you will be able to meet new people who can eventually become your business partners. You can start as friends and then gradually introduce your business to them.
Offer Valuable Advice to People
If you’re an expert in your field, you can offer expert advice to people. This will not only help them but will also establish you as a thought leader in your domain. For instance, you could become a guest on a radio or TV show and get some airtime for your company by offering consumer advice regarding your industry and brand. You can also try getting a weekly column in a newspaper. Whatever you do, being genuine and offering good information is the key.
Offering valuable advice to other people should not only be done in the media, but you should also strive to make friends with other people personally. Make sure that your business has a face by hosting events and parties, and then inviting some of your most loyal customers to join. These events are cost-effective investments as you will be able to meet your customers and position yourself as a leader in the industry by offering valuable advice to them.
Using banners and posters is a great offline advertising strategy. But, if you want them to stand out, they need to be innovative and creative. Therefore, make sure you hire the services of a reputed banner printing company, like those in New York. Outdoor advertising in high traffic areas can be extremely beneficial for a startup, as witnessed by businesses using custom vinyl & mesh banners in NY.
You can also consider billboards. Although they might be slightly more expensive, they will definitely offer brand exposure. To get the best return on investment on your outdoor advertising, make sure that your contact information and call to action are clearly visible. Also, passersby will only give it a fleeting glance, so don’t clutter the display.
The bottom line is that while reaching out to your target audience online is always a good idea, don’t miss out on the opportunity to engage with your local audience too. And, participating in relevant trade shows is one way to establish your presence.