Home Nightlife Sally Shan. More than just a Club Promoter?

Sally Shan. More than just a Club Promoter?

Photography by Stephen Shadrach and Richard Brill. At Webster Hall.

It’s just after two in the morning and I’ve been ignoring the text on my phone all week when I finally capitulate. I’m walking up the stairs of a beehive of young kids, dwarfs, batman look a likes and the heavy rattling of Finlandia bottles. As I lock eyes with Sally I wonder why it took me this long to call her back.

The thing with living in Jay Gatsby’s America is that you can at any one moment re invent who you want to be. That’s not to say you can’t do that anywhere in the world, you can, or at least you can dream about it. The reason they’ve been flocking them to America is the perennial notion that if one has will, fortitude, a modicum of luck and a steady head on their shoulder they can become the closest thing to the icon you’ve spent your childhood reading about and seeing winning over the heartland over and over on your TV.

To look at Sally in the flush is to actually look at a very pretty girl who will have you believe that while you are getting wasted she is too. That couldn’t be further from the truth. Cause in actuality, Miss Shan is one of the most conscientious persons you’ll ever come across. It’s not that she doesn’t like her drink, she’ll raise a toast with you, it’s just that in some way she’s in complete disbelief that all this is happening to her.

What exactly is happening to Sally tonight is that she’s celebrating her birthday amongst hundreds of boys and girls. If truth be told this is part 2. Part 1 was the night before at whatever clever and likeable girls like Sally like to go. It’s strange to celebrate one’s birthday in 2 parts, but looking around me I suddenly understand Sally doesn’t have much choice. In some way she has become a de facto entertainer, purveyor to the scene.

So here we are at part 2, and I still can’t take my eyes off the midget rolling in front of us, his red straw stuck in the back of his vodka throat. When I say part 2 what I really mean to say is that part that never quite ends, even if you keep reading that it should’ve, and that she’s a terrible bitch.

Like a geisha girl she stands there in front of you, offering you her smiles, gratitude and warmth. She genuinely likes you, and is intrigued that you like her. Very intrigued. After all, she just took a hundred off you to dinner (courtesy of – Pop Burger on 9th and 14th) and hauled you over in at least three or four limousines. Then again, it’s Sally’s birthday, and as much as you’ve been giving her gifts (and hate mail- we know) all she really wants to do is give back to you.



  1. she is always being promoted because she has a nice poo-naa-nee and definitely knows how and when to use it………………

  2. Sally is an utter doll!She cares about her friends,I’m one of them,aswell as her guests,she is a rare nyc treasure..she Really is a good person,who wants to bring people out for a night of fun,its stupid when people try to hate on someone who is SO genuine..
    A Squared…

  3. She is seriously cool. She likes making people around her happy and that is fucking great in my book. i know when i work with her energy makes my night ten times more enjoyable. i’m glad to be her friend and look forward to many other cool parties and good times 🙂 fuck the insecure haters above me (Excuse my french 🙂 🙂 🙂 )

  4. Ladies & Gents,

    It’s a very small industry, be nice and play nice… Have some class or at least be tactful.

    “A person whom hides from their own words, seems to cast a cowards shadow!”…Randy Rockstar

  5. Try not name dropping co-sponsors of events who really are not involved. Spent half a day with a corporate board deciding whether or not to put you out of business and have you barred from doing any events with any reputable venue. Unauthorized use of name and likeness damages reputations, business good will, and trademark value and you should know better (or did they not teach you that in the trailer park?). Cheapens all that you touch and next time it happens, no quarter will be spared.

    Happy Birthday part 3 you ho

  6. sally is a refreshing change of attitude in clubdom. “anonymous” i’m not sure how to define tacky these days although i have been paid for decades to do just that. what i think is tacky is to critisize someone you dont know or have never met and to place yourself in a position as socially above them. sally is just chill and i enjoy the time i have spent with her and her friends.

  7. i’ve met many promoters, mostly males – and its not the most enjoyable experience. but sally definitely makes her guests feel welcome, speaks to them all .. pours me fabulous drinks – she’s good at what she does, plain and simple. happy birthday!

  8. Sally kicks ass. What makes her a successful and excellent “promoter” is because she makes all her guests feel welcome. Sally always makes sure her guests are having a great time even if it is at the expense of her own. I know few “promoters” that do this.
    Happy Birthday Sally, you Rock.
    -Brian Lavezzoli

  9. Anonymous 1 & 2… I must totally disagree…

    * “Anyone.,exclusive places” – pretty sure you were among that catagory at one time, that were new to the “A” list society. You are a shame, remember where you came from!

    * “Constant Covergae of this promoter” – all I can say to this is wouldyou like a chance to be featured? If not STFU and get in line…

    To all, this writer has commended Sally on doing something in record time unlike the rest of us… Sally is nothing less than what was written in the above article. Embrace it and accept it!

    Should you have an issue feel free to drop me a comment at randyrockstar@gmail.com or just have some courage to not be anonyumous and speak to me about it!


    Randy Rockstar – “Paying promoter’s rent for 15years”

  10. I understand the coverage of art and culture but why the constant coverage of that club promoter. Hardly interesting. Nothing against her or you but its just doesn’t fit and seems a bit silly. Just my two cents.

  11. She’s soo Tacky and people that are with her are just as tacky. They really just let ANYONE in “exclusive” places now. Such a shame.

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