Gavin Long: Cosmo Setepenra life coach and alter ego who demanded violence and restitution of African American rights while believing he was being chased.
In the aftermath of Sunday morning’s Baton Rouge, Louisiana shooting which left three police officers dead and three wounded at the hands of Gavin Long, a disturbing montage is beginning to develop of the 29 year old Kansas City shooter who had purposefully ambushed police.
Having served with the U.S. Marine Corps between 2005-2010 before been honorably discharged at the rank of sergeant, Gavin Eugene Long eventually developed an online alias/alter ego, Cosmo Setepenra, where he beseeched followers to use violence to affirm the rights of African Americans.
Using social media, Cosmo Setepenra described himself as a ‘freedom strategist,’ ‘mental game coach,’ and ‘spiritual advisor,’ where under the pseudonym and self described blog, Convos with Cosmo, Long implored followers on Twitter and Instagram and youtube to ‘fight back’ against the injustices wrought on the African American community.
‘You gotta fight back,’ he urged viewers in a video recorded a week ago on his youtube page, I Am Cosmo.
Nevertheless, Gavin Long distanced himself, from well-known groups campaigning for African American rights.
‘I thought my own thoughts, I made my own decisions – I’m the one who’s gotta listen to the judgment,’ he said in another clip.
Another video showed the self described life coach on a solo mission, Cosmo Setepenra expressing disgust over the arrest of protesters demonstrating in Baton Rouge over the fatal shooting of 37 year old Baton Rouge man, Alton Sterling earlier this month.
Yet as much as Gavin Eugene Long sought to express and demand rectification of injustices dealt to African Americans, the life coach’s videos and social media posts also pointed to an individual laden with paranoia and mental instability.
One complaint included Cosmo Setepenra expressing among like minded message board users that he was a long-term victim of ‘gang-stalking’, a term referencing a presupposed form of government and corporate surveillance.
Claiming to be a round-the-clock ‘TI’ – targeted individual, Long urged followers to wear body cameras to monitor such surveillance and to warn companies involved in harassment ‘that we are going to expose your involvement and rate your poor performances & games on the internet’.
In another online video pre-empting questions about Gavin Long’s motivations, the Baton Rouge shooter told viewers that ‘if anything happens to me’, he should not be viewed as affiliated with organized groups despite past membership of the Nation of Islam and others.
‘I’m affiliated with the spirit of justice,‘ he said. ‘Nothing else.’
According to a report via the guardian, connections between Gavin Long and his alter-ego Cosmo Setepenra were revealed through registration logs underpinning a series of websites.
One site registered earlier this year included someone, presumably Long himself using his name and home address in Kansas City, Missouri, and an email address that has also been used by Setepenra, purportedly a radio host and life coach based in Kansas City.
Law enforcement converged on an address in the city on Sunday.
A Facebook page in the name of Cosmo Setepenra was taken down late on Sunday afternoon, following the shootings in Louisiana. It was unclear why the page was taken down and by whom?
A recent posting had stated: ‘Violence is not THE answer (it is a answer), but at what point do you stand up so that you and your people dont become the Native Americans…EXTINCT?’
Two photographs posted on the page featured black children holding a piece of paper reading: ‘JUSTICE FOR ALL THE BLACK AMERICANS’.
On a Twitter page using the Setepenra identity, Gavin Long in the early hours of Sunday stated: ‘Just [because] you wake up every morning doesn’t mean that you’re living. And just [because] you shed your physical body doesn’t mean that you’re dead.’
Video footage posted on the Setepenra Facebook page earlier this month appeared to show Long in Dallas, Texas, where five police officers had been killed by a gunman at the end of a protest against the excessive use of force by law enforcement.
In a video separately posted to YouTube on 10 July, Long said he was in Dallas. In that post, the self described freedom fighter compared the fighting of oppression by black people today to the efforts of American revolutionaries.
‘But when an African fights back, it’s wrong,’
‘You gotta fight back – that’s the only way a bully knows to quit,’ told the man in what appears to be in a series of incoherent musings.
In another video, Long embarked on racially charged rants against white and Asian people, accusing ‘Arabs and Indians’ of exploiting black Americans for money.