“There’s no shock value here. We’re not trying to make people feel uncomfortable in order to provoke dialogue,” Zilberman said. “We’re just trying to confront some of these issues that I think people aren’t really talking about so much.”
No shock value? Ok, there’s no heroin needle or gun being pointed, but this author does think there is a kind of shock value inherent in these pictures, and whether the designers admit it or not- the images, although very well executed (I do have my doubts about the logs though in the background in one photo) hint at a kind of provocative disposition that we are un acquainted with relating to in Western society.
Zilberman, who is in her early 30s, said that the goal of the campaign is to spark discussion about how younger generations of women relate to older generations of women, and vice versa.
“So for our customer, for our viewer to see these photographs, you’re confronted with this feeling of ‘who’s the sexy one?’ Because there’s always someone who’s sexier and there’s always some kind of competition going on; there’s always a tenderness going on; there’s always a tension,” she said.
Once again the real tension isn’t necessarily in this author’s opinion as to which woman is the sexier one (that can only ever be a personal choice) but rather the dynamics as to how these two women relate to each other and why they are portrayed that way in the first place and whether it is the intent of fashion merchandisers to push the envelope on purpose with themes and tensions that they know will ignite discussion and of course a following – which is often the modus operandi within fashion more than ever.
“We’re opening it up to think about: Is it OK for a mother and daughter to feel tender toward each other? And what happens when they’re in sexy clothing?”
Or as one commentator from the Huffington Post (from which this article is drawn on) said- how would one answer the above question if it was a young man/boy and an older man affectionately gesticulating towards each other? Would we be tempted to think they are father and son enjoying a lazy Sunday morning (and how would we react if we were told they were father and son?) or two men in a highly charged sexual relationship, and perhaps if the boy was younger than 16 then an illicit and dangerous relationship, which says more about society’s willingness to accept women obtaining power and validation through their bodies as opposed to the status and deeds of their actions.
Who would of thought (an) a perverted and off center representation of mother and daughter and its abiding kinetics in half naked reposes could suddenly stimulate you and me to go out and by The Lake and Stars new underwear? Or will it…?
It would be hot to have a threesome and do both the mom and the daughter.
It borders on INCENSE? Maybe INCEST, but I see no resemblance to a burning, scented stick…
This article is hilarious! I, for one, like the logs. I take it as a humorous shoot that looks cool. Will I buy the lingerie? Well, they don’t sell it in my town, but I’d definitely try it on if they did.
If they were in bikinis, it wouldn’t provoke quite the same reaction. If the daughter were naked, 3 years old, and being held by her hot mother in lingerie it would not provoke the same reaction. I’m not saying all mothers should jump into lingerie with their children, but living by example – the comfortability of being present in lingerie – is a great way to leave a positive and healthy imprint on a young 19 year old woman who still has sexual self-esteem to develop.
I think this is beautiful. People who are afraid of it or make it into something is is not are living in fear of their own deep buried unlocked fantasies – just like homophobes usually have some deep gay fantasy and/or hate gays because they’re scared they might get turned on or like it. Any sexually healthy person will see this as beautiful, captivating, and not sexually intended – but a nurturing mother who obviously has a healthy attitude toward art and comfort and security in her relationship with her daughter. It is empowering to the female sex; most of society hates sexually powerful women – related or not. Have you seen what families do together in Finland during the summer? Americans wouldn’t be able to take a naked father and daughter swimming together at the hot spring. People need to get over it and focus on the important stuff. Life is just too short.