The grand idea of Scallywag and Vagabond is to reflect on the wider cultural collective. Our journal offers a dissection of events, movements, ideas, arbiters and scene makers in a variety of categories; fashion, night life, society, culinary, performance and visual arts. In our favorite, Scandal and Gossip, we take an irreverent stand/exploration on popular culture and events in media, celebrity gossip, fashion and aesthetics.
So on any given day you can expect to find features on iconic celebrities, auteurs, us dining at the French consulate, sitting front second row at fashion collections, discussing humanities, trends in social media, society, philanthropy, celebrity, media, the arts, reflecting on the next crop of designers, the death/rise of the hipster/socialite, chefs, scene makers, artists, film makers and even the next pop glam band. Or just brooding at the latest collective of media wannabes at some hot red carpet event (oh dear…).
Ultimately this allows us to take on the coveted role of aesthete, arbiter of taste, and commentator on current dialectics. Its a role we relish and are sought out for, given the insistent demand for our features and coverage of media events.
Who are our readers?
Our readership is an educated, chic and primarily affluent one, with a sense of bohemia and luxury, established refined aesthetics as well as from time to time turning their back on the main stream and seeking cultivation in more diverse sources, experiences and life affirmations. They love a delicious scandal which we specialize in breaking.
Typically our readers are more female concentrated (60%) with undergraduate and graduate degrees and are often the same people that we feature, from the ages of 24-35.
In terms of language, 75% of our readers set English as their browser language with most of the balance using European languages.
Geographically 47% are situated in the US, 13% in the UK, 5% in Canada, 4% in Germany, 3% Poland, 3% Australia and 2% France. 55% of our readers are using desktop PCs, 35% smart phones, and 10% ipads. Source: Google Analytics.
Several times a month our posts go viral on social networks. For example in July 2014 one of our articles was shared 275,000 times on Facebook during which time readers were highly engaged, boosting click through rates and RPM’s for our advertisers at the end of each post by 20%.
In 2014 our monthly page views increased substantially from 1,400, 000 in July to 6,000,000 in September. Our overall traffic numbers can be confirmed by Quantcast, our third party measuring service. They directly count and analyze our traffic via a tag on our site. Thus they are much more accurate than sites like Comscore and Compete when these are merely estimating traffic by making back of the envelope assumptions regarding the browsing patterns of a small subset of tracked users. Click here for Quantcast’s report on Scallywag.
We offer a myriad of advertising rates per 1000 cost per impression on our site, which we can tailor make according to your specifications. From head banner page, sky scraper, boxes, and video the choices are there. We like to start with at least 100 000 impressions and build from there. Bi weekly inventory acquisitions will see a price reduction, circa 1 million impressions. Monthly traffic recently has ranged from 1, 400,000 to 6,000,000 impressions with 2,000,000 unique visitors.
See bottom of page for costs and sizes.
We are featured and linked back to virtually every other day by major journals, including radaronline, dailymail, huffingtonpost, nydailynews, nypost, gawker, jezebel, theobserver, celebritycafe, dlisted, the nytimes, etc.
In the time we have been around (since November 2008) we have managed to create quite a stir, having been featured by the London Times, Gawker numerous times, NY Post (page 6) on a number of occasions(yes we like to stir the pot), Huffington Post, CNN, Interviewmag, Bravo, perez hilton, racked.com, refinery29, jezebel, gothamist, blackbook, papermag, artlog, the fashionspot, stylish kids in riot, dlisted, hollywoodlife.com, celebs.gather.com, ology, queerty, ontheredcarpet.com, popcrunch, entertainment tonight (etonline), tease.thedailywh.at, radiochick.co.nz, celebfans, hollywoodreporter.com, and major features on international press including Finland’s biggest journal- iltalehti.fi
A sample of links:
ontheredcarpet- (with respect to the Pippa Middleton scandal)
Twilight star Peter Facinelli accused of cheating of cheating on Jennie Garth. – radaronline
Devorah Rose/Salman Rushdie scandal- gawker
2010 – The London Times (you will have to type in the Editor in Chief’s name in the search bar- Christopher Koulouris
This is an index where we have been referenced by society and celebrity blogger Guest of a Guest half a dozen times this year.
This is the mag being written up by Huffington Post:
Advertising Rates: (Depending on volume of ads taken beyond a minimum of 100,000 and time commitment prices are amenable).
Unit Dimensions Max file Size. Ad Pricex 1000 impressions
Leaderboard 728x 90 40K. 6
Skyscraper 160x 600 40K 6
Large Rectangle 300x 250 40K 6
For further information and pricing please reach out to
ken at scallywagandvagabond.com
christopher at scallywagandvagabond.com