Home Fashion Is Zara’s White is the new black t shirt racist?

Is Zara’s White is the new black t shirt racist?

Zara's White is the new black t shirt racist
Is this t shirt racist?

Fashion retailer Zara has found itself being accused of racism after the outlet launched a white t shirt with the words printed in black type: White is the new black.

Whilst the phrase might be a  a reference to the Netflix series “Orange is the New Black” or a spoof of the popular saying about what’s in fashion.

That said some have called foul on Zara, saying that the slogan has inflammatory undertones.

‘With all the uproar about cultural appropriation, did you really think it was a good idea to print a ‘White is the New Black’ shirt?’ one Twitter user, @QFTPC, railed.

Another fumed, ‘Dumb, why would you think creating a shirt that says ‘White is The New Black’ would not be controversial?’

Hint kids- Zara created exactly for the very reason it would be controversial. It’s called branding. American Apparel have been doing it for years with their provocative female body images.

The phrase’s apparent insensitivity the nypost would note could be due to a language barrier, some people said, noting the retailer is based in Spain. Nevertheless one can’t help but wonder if public reaction would be just as vocal had the slogan been embossed on a no thrills shirt made out of China? Which is to wonder are people simply miffed cause they have an expectation of how a particular brand ought to behave or assert themselves? Surely one has the liberty to choose not to buy the shirt as well?

Others have said the phrase is simply a play on the popular saying about what’s ‘in’ in fashion. Whilst others have wondered if those critical of the outlet’s play of words have themselves chosen to read racist overtures, in essence betraying their own sentiments. Whilst others have wondered since when was it a fashion line’s preoccupation to cater to what a majority/minority of people found morally objectionable or not?

Zara — which has several popular New York City branches — also sells a T-shirt that reads, ‘Leopard is the new black,’ in leopard-print letters.

The company didn’t immediately respond to a request for comment on Thursday about the T-shirt uproar.

Then there were these comments on the web that made me wonder:

i’m offended that you feel something which is not offensive is made offensive because someone somewhere feels offended by something stupid @_@

It will not be too long before the words “Anglo-Saxon” are banned from the history books!

Zara's White is the new black t shirt racist

Zara's White is the new black t shirt racist
Zara's White is the new black t shirt racist



  1. Well, when you look back in history, whites have caused 99.9percent of the world’s problems, colonialism, slavery, wars etc. so if the shirt fits wear it!

    It was a stupid move by the company and if they had of thought for two seconds, they would have used a different color!

  2. This is so ridiculous. “Y is the new X” is a phrasal template that has been used for decades. However, in 2014 when the colors are white and black, then all of a sudden it is assumed to be racist by a minority of racism-oversensitive people, as if we these two colors this phrase automatically is not about colors anymore but about races. And exactly what racist thing would be intended by “the new black”? Curious: is “Black is the new white” also racist in their view? In my view it is the people that keep calling the “race card” on things like are racists!

  3. Yet more ridiculous race-baiting from those who make a living trying to blame whites for all the world’s problems.

    Sometimes, I really do think white is the new black – or, rather white is the new Jewish, because we’re blamed for everything that’s wrong in the world and we’re persecuted even in countries that have been our home for centuries.

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