Making its imminent arrival in your life is ‘Made in France‘s’ scented underpants. Scented because a delightful waft of musk and pear will billow in the air as you freely move about.
Still in its infancy the line is in the process of acquiring necessary capital and to date has seen over $25 000 raised on crowdfinding website mymajorcompany.
The idea of scented underpants comes courtesy of 27 year old Frenchman Guillaume Gibault who incorporated the ‘Made in France’ concept under the manufacturing company ‘Le Slip Francais,’ back in 2011.
Gibault told AFP the briefs will be scented thanks to micro-capsules full of homemade perfume that will be incorporated into the cotton used to make the underpants in the Lille region of northern France.
As soon as the lucky owner of the briefs moves around, the capsules will release the perfume and the scent will last up to 30 washes, he says.
“It’s quite a masculine perfume, not very strong, based on musk and pears.” told Gibault.
“Le Slip Francais” has become something of a success story in France, which is suffering badly from lack of competitiveness and a general perception of hostility towards business owners and entrepreneurs.“Le Slip Francais” had originally intended to raise 10,000 euros for the scented briefs, but has surpassed that amount by far and could still get a lot more before a June 3 deadline it set on its crowdfunding page
Supporters will get a range of rewards for their donations, ranging from a key ring to becoming the face — or body of — the new underpants when the firm’s advertising drive begins.
Isn’t it time your loins finally smelt the way your well heeled manicured self always imagined? Because sometimes one’s shit doesn’t smell after all…