Ill fitting, poorly designed and made of poor material. These are some of the catch phrases being used to describe the new uniform designed for the British soldier. At a cost of $62 million in redesign it may end up being one of the most costliest fashion faux pas to date.
telegraph: When the Ministry of Defence introduced new combat fatigues for troops in Afghanistan it was hoped they would be welcomed for providing more comfort under body armour and creating better camouflage.
Instead British soldiers have said to been repulsed describing the new uniform shapeless, akin to an action man costume and catch this- too American.
Does that suppose that Brits aren’t into bell and whistles, or is the camouflage look a bit too overdone for their tastes?
Said one officer: “I could not help but think it looked like something from Toys R Us,” Another officer said that it aid the uniform “looks shabby” and that “Velcro is just a cheap irritation”.
And there’s this too: “It is ridiculous looking when it is left hanging out and should be tucked in while in camp. We are not American!’
Hardly the endorsement the
army fashion department of defense were hoping for one would imagine.
Another soldier, who was not named, said the jacket did not fit and the pockets in the arms were “of little use”.
“There is no avoiding the fact that it does not look smart (my wife has confirmed this).”
Well then that settles it doesn’t it!
He added: “We have missed the opportunity to properly modernise and rebrand the Service.”
For its part the Defense department who had to create uniforms (The new Multi Terrain Pattern uniform) for up to 100 000 soldiers on the hop (war is war after all…) said they regret that the soldiers don’t feel that the uniform is not particularly flattering but that said their intent was not to seek to create a fashionable war outfit but a fully functioning one that would work with the rigors of the war effort in Afghanistan.
Imagine a soldier demanding that they look fashion forward as s/he goes into battle. Who would have thought? Maybe next years collection might offer a slight variation- netted lycra?
What do you think, does the new outfit succeed or fail?