all, the difficulty of making money on original work is curtailing the kind of innovation promised by the internet. Instead of investing in technology to tell stories in new ways, online news executives are all pursuing “crowdsourcing” because it cuts costs.
It remains to be seen if tech companies who conveniently profit off the back of content and media providers will step up to the plate to ensure a lasting viability of stimulating content, but then again it just might come down to the last man standing with unyielding fan base providing some sort of ad revenue (which has also decreased markedly with more content vendors) and those with enough cash reserves to stay the course.
Either way, it’s going to be a challenge to maintain original stimulating content, but then again who are we to argue if the market has made the Big Mac to use a metaphor the preferred cultural status? Either way Google and Apple will surely find a way to profit from it, but will the writer, media entity or entertainment company?