The benefits of selling concert tickets on online platforms: How musicians are leveraging sales and income in the digital age.
Remember when the only option to sell tickets for concerts was leveraging on music stores? Wow! Time flies and we are progressing. Some folks have attributed the great shift to the digital gap that Covid-19 opened our eyes to. However, that’s not completely correct.
Artists have been exploring the use of online music platforms in selling tickets for their performances over the last ten years. Although the concept became popular among artists and their fans during the pandemic. Online concerts tickets are important in massing up fans for events but then, are all roses red in this vein of music? No! There are always pros and cons to every side of a story. The selling of tickets online isn’t left out. In this article, however, we will be exploring simple perks associated with online sales of tickets for an event.
The benefits of selling concert tickets on online platforms
- Conducive atmosphere between artists and fans
With the online sale of tickets, you have the extensive opportunity to experience a united atmosphere with your fans. You can instantly confirm payments from fans and you can encourage them to buy more. You get to develop an atmosphere of trust since your fans can easily authenticate what they are purchasing.
- Global accessibility and availability
With online concert tickets sales, you are opening the door to fans across the world to have access to your tickets. The tickets can be effectively accessed anywhere, at any time, on any device. They are readily opened to and for all except special cases where artists can control those who can access the tickets.
- Easy Payment Options
Selling your concert tickets on online platforms like Show4me avail you with the exclusive opportunity of flexibly controlling your ticket pricing based on factors like discounting, early and late purchases/booking, add-ons with merch, and/or music lessons, etc. With the online concert ticket sales option, you give fans the chance to pay with their desired payment options e.g bank transactions, use of credit cards, debit cards, cryptocurrencies, etc.
- Easy promotion and advertisements
Selling tickets online is an important strategy for promoting your songs and event among your fans and other music lovers around the world. You can create your ticketing order page and share the link to the page among your fans on social media, your personalized website, via newsletters, your artist club page, etc. The online sales option is even much lesser in the terms of the investment needed for marketing and advertisements. You don’t need the help of third-party ticket sellers at stores or a major PR agency before you can efficiently sell your tickets on online music platforms.
- Extra monetization option
Although fans get to access and buy your merch alongside your tickets at physical ticketing stores, the means are not very effective. Accessing tickets has been made so easy with additional monetization options when transacting online. Online ticketing options give artists the chance to make more money by collaboratively marketing their tickets alongside merch like mugs, shirts, caps, etc. They can even put the option of selling music lessons to their fans as a way of promoting their professionalism and reminding the fans of their outstanding performances.
Conclusion
There are several ticketing platforms today that have excellent outputs. As much as you want to leverage online ticketing options, it’s important to you go on this journey with trustworthy and efficient music platforms like Show4me. The platform provides you the option to both live streaming your concerts as well as sell your music online. You can explore the hybrid event option and also get your songs to your fans with ease and simplicity.
