Marketing your Clothing Brand Strategy: Techniques to get your new fashion brand in front of the public, from branding, online presence & influencer marketing.
There is no denying the fact that clothing is a pretty essential component of your day-to-day life. This is something that makes fashion a part of your life.
You must be aware that the fashion industry is widespread which is why it can be a challenge for fashion marketers to stay ahead of the game. Chances are you have been planning to launch your own clothing brand for a long time. Now after putting in so much effort, you have made it to the stage where you have to market your newly-established brand. If this is the case, it’s time to figure out the best ways to market your business.
If you truly want your fashion business to stand out, your marketing game should be on point. Here is what you can do to gain popularity amongst people.
Create an Attention-Grabbing Tagline
One of the most important things that you need to do is to think of ways to create a differentiation factor for your brand. An easy way to do that is to come up with a tagline for your clothing line. Make sure that it connects emotionally with your target audience. For instance, if women who are always on the go are your target audience, you need to think of a tagline accordingly. This could be something like “Travel in style”. Try to keep the tagline as catchy as possible. When you succeed in grabbing the attention of your audience, they are likely to end up making a purchase.
Chances are, to design your clothes, you take inspiration from Hollywood actors while watching shows or movies via Xfinity TV package. So, when it comes to the tagline, you can also consider taking inspiration from other gurus in the fashion industry. To give you an idea, here are some of the best examples of tag-lines of the most popular clothing brands:
LEVI’S – A STYLE FOR EVERY STORY
ALEXANDRA – CLOTHES THAT MEAN BUSINESS
Create a Website
To sell products and to make your brand visible, it is important to have an online presence. For that, you are going to need a website. Yes, you read it right- you should never make the mistake of overlooking this process. It would not be wrong to say that your website is the online window to your brand. When you have a goal to make your brand visible to new audiences online, you need to ensure that the content on your website is not only up-to-date but also informative.
When it comes to professional websites, images that are taken from a cellphone or an average camera without good lighting can make your business suffer like anything. How your website looks and the quality of pictures you post have a great impact on the brand.
If you truly want your customers to trust that you are a professional business, make sure that the imagery on every part of your site reflects your professionalism. In addition to that, you need to ensure that you get proper photoshoots done for product images for each product page on your site. It is also crucial to consider campaign imagery as it plays a vital role in creating the brand identity that can be easily displayed throughout your website.
Invest in Copywriting
Usually, copywriting is the most forgotten aspect of a website. Even if you keep writing blog posts, there comes a time where you have nothing unique to say and then you end up filling your pages with content. This is where you can make your customers lose interest in your brand.
It is extremely important to ensure that you post catchy content so that your audience stick to your brand no matter what. Chances are, you don’t know how to use flowery language or you’re not a writer who can incorporate creativity in their writing. If you think that you don’t have the time to curate the right words for your blog, consider hiring a freelance copywriter who can write attention-grabbing content. This is a great way to voice the tone of your brand effectively.
Increase Your SEO Knowledge
As they say, knowledge is power, learning new and different skills can pave the way for your brand’s success. As an online business owner, make sure that you focus on learning about SEO yourself. When you become pro at it, you will know on which area your team needs to work on. This is how you can make your business succeed like never before.
While running an online clothing brand, it can be very difficult to spare some time to learn about the best ways to get your website on the top searches of Google search engine. Hiring an employee with in-depth SEO knowledge can help you make the most of every page on your site. This is one effective way to use the right content and ensure that your potential customers would be able to find you on their searches.
Go for Influencer Marketing
If you have enough budget to go after renowned celebrities, that is great. If don’t have money to consider celebrity endorsement strategies, then you need to wait till you have the right amount of money. In case, you are ready to invest in influencer marketing, find the best influencer or celebrity whose talent aligns with your brand. If you succeed in finding the right person, make sure you reach out to an influencer and let them know that you want them to promote your brand.
When these influencers put in the effort to create content for your brand and post it on their social media channels where they have a huge following, your brand is likely to get the exposure that would be hard to achieve using other methods.
You may think that it is a challenging and time-consuming strategy, but you would be amazed to see how it increases your revenue, that too in no time.