The atmosphere at Ralph Lauren’s Spring 2011 runway show was enviable: there was a solemn air as the audience waited with baited, almost reverential breath to see the clothes. There were no celebrities or pseudo-celebrities courting camera flashes, no spectator sport fashion victims. A room full of quiet, thoughtful fashion enthusiasts quietly bucking stereotypes.
The lights came up, the music started and the calm was broken. Not for the first time, Lauren’s inspiration came from the Wild West. Flowing prairie skirts, big Texas-style belt buckles, and leather fringed pants strutted down the runway as though in search of a saloon to drink to the ground.