‘As a responsible retailer we want to help customers make the most of their beauty without bombarding them with unattainable body images.
‘Our campaign is all about making women feel good about themselves – not eroding their self belief and esteem by using false comparisons.
‘Not only does it make sense from a moral point of view, it ticks the economic boxes as well. Millions of pounds a year are spent by organisations retouching perfectly good images.
‘As a rule we only airbrush minor things like pigmentation or stray hair and rely on the natural beauty of models to make our product look great.
‘We are proud to bring the issue of re-touching into the main stream when the likes of Britney Spears and Madonna are using unairbrushed but over-lit images as a shock tactic.’
By misstierney on 06/20/2010 at 2:01am Notice how many times the word image is used? Also notice despite the retailers appreciation that re touching in of itself is a kind of dirty business they themselves still feel inclined to use it, no matter how subtle they are. And how about this for a biting comment from one of the comments made at NY Mag.
Why are we so scared of women as a society that we can’t bear to see them looking naturally beautiful??!? I agree, the fashion industry and the rest of the advertising industries need to stop portraying women’s bodies as something utterly inaccessible / unachievable.
Why are we so scared indeed? And why are women treated and paraded as sex objects? Is this the only way to make a sale?
Another comment–
I would like to be given the opportunity to show them what I’ve got, never mind using only models. These so called industries have no guts!!!
And another:
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The waist looks horrible and nobody is that skinny, this is ridiculous how they make women feel the need to be that skinny to the point where they have eating disorders and surgeries to lose weight when they are mere teenagers, i find it rather disturbing that these fashion people are messing teenagers lives up because they make them feel like they have to be perfect to have a normal life. It’s ridiculous.
