The pros and cons of Amazon Vendor Centra vs Amazon Seller Central. Which platform should you use for selling your goods online business?
Amazon is one of the largest international marketplaces that offer a huge variety of products of different types. With proper effort and little time, you may look through thousands of goods, compare prices, and find everything you need. The user-friendly platform attracts millions of customers from all over the world, which makes selling on Amazon more and more appealing.
If you decided to become a member of the Amazon selling world, you have to know that there are two possible ways to sell your goods. You may become a seller (third-party) or a vendor (first-party). Both of these actions result in the same way – your products will be available for sale on Amazon. However, being a seller or a vendor are completely different approaches to successful performance on the platform.
You may be interested in how to become a vendor on Amazon and what advantages this title features. To find out crucial differences between the two possible selling options and identify the peculiarities of working as a vendor, acquaint yourself with the information in this article.
Seller and Vendor: Difference
With the intention to burst into the Amazon market space, you have to understand that Seller Central and Vendor Central are two different functions. Vendor Seller does not provide the possibility to use it by sellers themselves. They need to get an invitation from Amazon to become members. While as a seller, you may start serving customers immediately after the registration.
Amazon Sellers communicate directly with customers. They are responsible for the whole sales process. Managing marketing, setting up prices, exploring and analyzing the market, working with clients, organizing shipping, and lots of other important processes are their duties. It means that you sell the product under your name.
Amazon Vendors sell their goods directly to the marketplace. In this case, you become a first-party partner and do not work with customers anymore. By signing an agreement of starting a business relationship with Amazon, vendors play the role of distributors. You sell goods to Amazon at wholesale prices, while Amazon sells those products to customers at retail prices under its name. To single out such products, here is a special label Ships from and Sold by Amazon.com.
Main Steps for Becoming an Amazon Vendor
As it was mentioned above, Amazon specialists are the only people who select an appropriate seller and invite the latter to become a part of the system. The process of selecting is complicated, and it is based on the level of traffic and sales volume of the brand. Here are several steps to undertake, which may be helpful in achieving your goal:
- Focus on creating an ideal brand. Amazon explores the market for brands that gain popularity, feature a high conversion rate, and serve a big number of purchases every day. These characteristics show that you will be able to provide Amazon with the necessary volumes of required products within a limited time.
- Study and fill in the listings according to the existing rules. There is a good idea to add high-quality photos and videos to the description. Remember that Amazon will never send an invitation to those sellers who attach fake photos or cheat on clients.
- Analyze the products offered by Amazon Vendors. In general, the platform is interested in three types of sellers. They are sellers with high sale rates, sellers offering popular items, and those who sell interesting unique goods. Choose a suitable niche and invest your time in developing the selling account.
On the whole, there is no exact and detailed information about the admission criteria to Vendor Central. It is protected by company rules. But having a goal of joining this part of the market, keep in mind that every program has its pros and cons. You must always be responsible for your profit and reputation.