Planning your app marketing strategy: How to get mobile app downloads from search in less than a month. Optimizing for key search results.
To get mobile app downloads after launching an app is a way to a successful promotion. Statistics show that applications, which get lots of installs right from the start, are easier to promote and get a firm position at the top. So, it’s better to plan your app marketing strategy in advance. Our tips will be useful for that.
Optimize your app
The first thing you should deal with is to optimize your app. ASO stands for making your app’s page in the market appealing. Work with your visuals: make your icon clickable. Your screenshots should represent an experience with your app, its functions. You can add keywords to them for a better indexation.
Also, relevant search terms should be in your meta and description. Pick them up carefully as you’ll need these phrases for your marketing campaign. Their relevance plays an essential role. You can check it manually by entering a word or phrase in the search field. Look through the results: they should be consistent and represent the same functions. Only in this case, you can use this keyword for your app promotion.
Get mobile app downloads from motivated traffic
If you’ve chosen related keywords and made ASO for your app, your promotion won’t take lots of time. We recommend launching a test campaign first to estimate how many installs are needed per keyword.
Take 4 or 5 long-tail phrases – the ones with more than 3 words. Set up a campaign with 10-15 installs per keyword within 7 days. Track your rank in the console and adjust your campaign. If you see the growth, keep ordering the same amount. If there aren’t any changes, try to increase the number of downloads a bit. Don’t go overboard, as you can’t order too many installs first. Motivated traffic should simulate organics and boost your rank gradually. If you conduct your campaign in such a way and get mobile app downloads, you’ll promote your app quickly and cheaply.