These in effect are some of the thoughts running across the minds of the UK’s Advertising Standards Authority (ASA), who after paying particular attention to Marc Jacobs’ new racy perfume ad, ‘Oh Lola’(wasn’t there a novel written about an older man falling for a 13 year old that went viral called ‘Lolita’ by the way?) have decided to ban the ad.
Bear in mind the actress/model used in the ad, Dakota Fanning is 17 the ASA claimed her baby features gave off the appearance that she was actually younger than 16 and then there was this as well:
“We considered that the length of her dress, her leg and the position of the perfume bottle drew attention to her sexuality,” the ASA said. “Because of that, along with her appearance, we considered the ad could be seen to sexualise a child. We therefore concluded that the ad was irresponsible and was like to cause serious offence.”
The length of the dress, the way it slides up at the back of her leg and the position of the bottle? Surely Mr Jacobs was just trying to grab our attention? After all nothing sells more than the promise of sex, who could legitimately blame Mr Jacobs from continuing a long held tradition of using racy childlike images (anyone remember Brooke Shields and Kate Moss for Gap?) to drive the point home that the illicit is complicit?
Isn’t it good to know the promise of pedophilia can drive up the sale of a designer’s new perfume? ‘Oh Lola,’ indeed!
Here’s newsy‘s take