Home Fashion The descent of the male model.

The descent of the male model.

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Asked why the fashion houses continue to institute this concept he replied: “Image. Ultimately that’s what a consumer is buying into when he makes a $2000 investment and the fashion houses know that. With the exception of Comme des Garcon and Yohji Yamamoto who tend to use men off the streets or men with character most fashion house are arrested by the idea of only using androgynous pretty boys. “”

An interesting dilemma no doubt that the reality as opposed to the image don’t square up, and yet day after day it’s this that is fed into the mainstream and what constitutes preferred aesthetics. A consequence to look like a preferred Hollywood ideal or the once bad boy antics of an artistic chanteuse by the name of Hedi Slimane which has left the industry confused and struggling to navigate sales and realistic notions of what consumers can actually carry.

“To think that a fashion house will even put dresses on the racks above a size 10 is a big no no. It’s a perception game and I think this is part of the problem. “

Perceptions aside the fashion industry continues to struggle to find its economic sanctity. With a world in a deep recession and television screens replete with idealized youth is it not a surprise that a segment of the audience has walked away while another segment of the audience neurotically panders to unrealistic versions of what constitutes to preferred reality? In the end the industry has begun to cave in on itself and with reports that BMI (body mass index ) values are being instituted in castings and that fashion editors are once again paying attention to what is actually happening out the window we may eventually see a re emergence of the celebration of the male, not as a weak gaunt effeminate persona but that of a lithe, charismatic man fully aware at the end of the day he is a male with masculine characteristics.

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