Attention residents of Williamsburg, stock up, because when China finally does take over the world, don’t expect to drown your sorrows in your favorite blue collar beverage; you won’t find a pretty-little-pounder, ice-cold and sweaty, (relax, you greasy hipsters, we are talking about PBR) at your watering hole of choice. We’ve got Miller High Life, for better or worse, and now, China, has taken on PBR as its very own “Champagne of Beers.” And it costs $44 a bottle.
In China, PBR has transcended its American proletarian image, and is marketed as a “world-famous spirit,” under the name, Pabst Blue Ribbon 1844, and this isn’t on the same level as your MD 20/20’s or Colt 45’s.
Gawker: Pabst China has started expanding its horizons beyond Blue Ribbon. “We just produced China’s first real specialty beer, an all-malt, reddish brown strong (15.7 plato) ale, dry hopped with Cascade (38 IBU) and aged in new uncharred American whiskey barrels.
The Chinese ad for PBR features a shapely “ 720-ml brown bottle with an enamel label,” standing alone, radiating a magnificent orange glow, as if the Dao himself endorses the drink, and when translated correctly into English, the text on the ad should read: “This ain’t your hole-in-the wall, nonconformist’s American beer of choice, suckers.”
Which makes me think next time someone asks me for me a can of Pabst I’m not coughing it up unless they’ve got $44 on them.