Effective Strategies for Marketing to Teens: Understanding how Generation Z thinks, identify, communicate and what they value goes a long for a marketer to create brand loyalty.
Market segmentation helps define different target audiences and informs your marketing strategies. Needs, wants, purchasing habits, and buying power vary with audiences. Strategies that communicate to baby boomers may not necessarily work for teenagers.
Teens would prefer getting help from a paper writing service rather than spending hours researching for a single assignment. They usually have too much on their plate, engaging in projects, extracurricular activities, and much more in school. Thus, such services come in handy.
This is an example of how study needs vary with students. The same applies to sales and marketing. Once you crack the code and get to the depth of their desires and expectations, your marketing efforts will start bearing fruits.
The following strategies have proved effective in converting this age group.
Leverage Social Media Platforms
The most common platforms used by young people include Snapchat, TikTok, and Instagram. A significant percentage of this demographic has access to social media and spends nearly half their time on it. They are constantly looking for influencers and other personalities to get information on the latest products in the market.
Reviews by individuals and companies they trust sway their buying decisions. Thus, leveraging the platforms in partnership with influencers will be good for you. Create an appealing image of your product or service and use social platforms to engage your target audience.
If impressed by your products, they will give positive reviews on the platforms and even recommend them to friends they think would be interested. Identify when teens are most active on social media and interact with them.
Choose Relevant Influencers and Brand Ambassadors
The younger generation will not often be impressed by movie stars and older musicians. Their focus is on YouTube celebrities, TikTok stars, and personalities famous on Instagram and other platforms they use. Research and find out who they prefer to identify with.
These will be the ideal individuals to make brand ambassadors. They must speak the teen language for the audience to follow them closely. It is the most effective way to introduce your brand to this demographic.
Adjust Your Strategies Accordingly
Your marketing strategies should be agile and adaptive. One minute the demographic will be excited about Snapchat, and the next minute they will focus on Instagram. Be on the lookout for their changing needs to reach them.
Do not do what you find comfortable; instead, think about what they want and what they are doing at that particular time. If you fall behind, you will miss out on opportunities.
Give Offers and Discounts
Young people love to shop. Unfortunately, their budgets are usually tight. They prefer brands that help them make the most out of their money. Rewards, offers, and discounts will make your brand remain in their minds.
Including items that cost less in your retail store will also motivate teens to purchase. For instance, if you are selling shoes, you can offer other things that appeal to your audience, like lip gloss. Keep in mind, Generation Z prize experiences over material possessions– so appealing to their sense of life quality, will go a long way in building brand identity and loyalty.
Use Technology to Attract and Retain Customers
According to Pew Research, 95% of teens in the U.S. shop online. Leverage technology to give them the best shopping experience. As much as they may prefer walking into a store to get specific items, they go online first.
More than half of teens do comparison shopping online before they decide to buy. Have an online store they can visit to see your inventory and prices. Make their experience convenient, and they will love your brand.
Usually, young people take pictures of items in a store and share them with friends for advice. Make this possible by having Wi-Fi in place.
Acknowledge Their Uniqueness
This demographic appreciates brands that acknowledge individuality in tastes and preferences. Listen to your audience and provide the individuals with customized solutions. Whether it is online or offline, ask for suggestions on engaging them or selling to them.
This way, you will speak their language and get ideas on how to market the best.
Be Prompt With Responses
While scrolling on social media, teenagers will come across several businesses that offer the same products. There is a need for a quick reaction when replying to their questions if you are to convert them. Take advantage of the first opportunity of their attention.
Delayed responses allow a person time to be swayed by other sellers. Availability is critical to potential customers, and it will make you stand out in the competitive market.
Stay Updated on the Peak Seasons
Most of the money teens use comes from their parents. They might, therefore, not be able to shop all year round. Take advantage of the peak seasons to cover the low seasons, whether it is the festive times, proms, or summer.
Research and remain on the lookout for opportunities.
The secret of effective marketing to teenagers is moving with the tide. This is a curious and very adaptive demographic. Whether it is a trending social platform or fashion, be on your toes. If possible, stay ahead of the game.
Engage teens on social platforms and collaborate with relatable brand ambassadors to deliver your message to them.