Southeast red vodka is a gangland hit as it markets itself with map of notorious neighborhoods…
Since a clever re design of one local vodka maker’s look, sales for Southeast Red Vodka have suddenly been fairly robust. Of course this has some San Diego locals (whose map is drawn up and ratcheted on the vodka bottle) irate as they argue they are fairly been depicted as a land of thuggery and of course the bottle maker’s insensitive dash to cash in on local gang violence that has plagued the community for decades.
utsandiego: The bottles feature neighborhoods claimed by documented gangs, all bordered by Interstates 5 and 805 and state Routes 94 and 163. A map is shaded red, a color associated with a gang that’s prevalent in the area.
“Manufactured evil,” one man called it.
“A big trick,” said another.
“A disaster waiting to happen,” said a third.
Or as this author is wanton to call it, just plain clever devious marketing that is turning ‘robust’ (for a lack of better word) into a catchy pop cultural idiom to be expatriated and commercially exploited. After all if Andy Warhol can make redundant images of Campbell soup cans famous and as art, why not images on a liquor bottle with designated districts of traditional gangland violence?
Of course the real scorn about the bottle maker’s attempt to profit over the strife is the continual denigration that is implied with the messaging the bottle carries.
Nearby, client and contractor Michael Frazier said he lost 19 friends to hometown homicides while away at college. He wishes we were talking about where to buy coconut water in Encanto instead of vodka.
“It ain’t gonna sell in La Jolla or Del Mar,” Frazier said. “What’s next? Selling blunts with your neighborhood on it?”
Perhaps it’s one thing to profit over clever marketing ideas but then again perhaps one would be circumspect to wonder what’s the point in marketing a clever design if all it does is reinforce a negative stereotype. Of course to date the vodka bottle is selling like pancakes, even if the manufacturer has been loathe to publicly address their new product.
Who knows at $20 a bottle and boasting 80 proof alcohol content maybe this controversial vodka might end up making its way in your boudoir soon too…