By now, however, you’ve probably made up your mind to boycott both establishments because the venerable HRC told you to. But I hope you’ll permit these three words: Beware the propaganda.
The HRC has an agenda, too – and as much as you think it’s advocating for equal rights, it’s equally intent on raising a ton of cash. Because, well, Solmonese doesn’t get paid in rainbows and unicorns. If you think that statement’s false, take a good long look at the bold blue “Donate Today” button on the bottom of your HRC e-mails.
Why is it there? Because money – not idealism – makes the world go ’round.
At least Target and Best Buy admit it.
Mikey Rox is an award-winning writer and journalist and the founder of Paper Rox Scissors, a copywriting and creative consulting company in New York City. He can be reached at firstname.lastname@example.org.