If one pays attention to the type of advertising that has increasingly become de rigeur in society, more and more one will notice that advertisements are becoming increasingly loaded with the insinuation of violence against men or women. From potential rape, domination, physical violence and sexual exploitation there is a heavy current of underlying drama. What makes the overall drama more compelling isn’t the depiction of any overt incident, but rather the implication that it is about to unfold. In this vein, advertisers— particularly fashion advertisers— are pushing the envelope in the hopes of making their product relevant, memorable and somehow risque (which seems to be the catch phrase if some one is to be caught dead wearing your line). The irony of course is that no one, from the consumer to the merchandiser, openly condones violence, yet somehow they understand that it is absorbed and consumed in our wider culture. Said irony only extends itself through palatable terms when the potential violence is seen being perpetrated by socially acceptable beauty staples (including effeminate men and high cheek boned half naked women). The question ultimately becomes how did these images become legitimized and widely consumed?