Crowdfunding options: How group psychology can play a big part in funding a project as new forms of crowd investment supersede traditional avenues.
Crowd support isn’t anything new. Neither is crowd sharing. Think about it for a moment: in any football game or event where there is a massive crowd, a large amount of direct support is leveled at the players on the field. This support is monetized in ticket sales, but greater value exists in the passion of fans. Look at the picture above, and see how many red-colored fans you can find.
There are quite a few of them, aren’t there? Imagine the view from the field; from the player’s perspective. Each red dot becomes a pixel in an entire red banner of fans stretching from one end of the stadium to the other. That has a positive cumulative psychological effect. Ultimately it is a payment of the metaphysical variety that may help win the game!
The support of a crowd goes a long way toward helping a group reach its goal. With modern technological means of sourcing funding from a crowd, the same sort of ethic applies, but has become quantized through currency. An objective is set, and should that objective be met, the campaign seeking support gets funded.
The New Funding Revolution
Today, some of the most effective crowdsourcing methods utilize campaigns that broadcast a given project internationally. The fancy and support of millions opens up this avenue. It is a win-win situation.
Often crowdfunding campaigns allow the individual going after support to supply supporters with memorabilia based on things like donation size. Meanwhile, the supporters are able to receive the gift that only comes by giving.
Supplanting Established Capital Options
According to Forbes.com, by the end of 2016, crowdfunding will have supplanted VC, or Venture Capital. That’s a pretty big deal, and worthy of consideration for any new startup that needs a friendly push in the right direction.
Funding the proper marketing endeavor toward launching a successful crowdsourced putsch can end up having a big positive impact. Numbers-wise, in 2015, crowdfunding managed to raise 34 billion dollars, US.
How To Conduct A Crowdsourcing Campaign
Videos and materials presented to the public must be professional, and aimed squarely at the right demographic. You’ll necessarily gain support from those you didn’t expect, but ensure the core audience you’re looking to engage is taken directly into account.
Once you’ve identified this demographic, go about finding means of social media coverage. E-mails can be effective ways of garnering support, as can local events. Have a really good video blog of your project, and entury, is quickly becoming the best way to obtain capital for the unveiling of a new business.
Conducting a good crowdsourcing campaign through the right agency has the potential to yield big for you and your future company/endeavor. Finally, the trend is on the increase; meaning you’re likely to see it become more successful in the coming years. Learning how to crowdsource surf in the marketplace of tomorrow may be essential.