Home Performing Arts Max Bronfman- The New Label Pioneer.

Max Bronfman- The New Label Pioneer.

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SCV: You had a stint with the family business and from there what did you do?

MB: After having being based in Atlanta with the liquor business and the Seagrams/Warner Bros entertainment group I moved back to California to start my own music label. And that was good, surrounded by pop stars and the actual task of making music.

SCV; What’s your impression of pop stars. Or stars in general?

MB; They’re real. I think you have to understand so often it’s a manufactured concept, but when you get to work with these revered artists you realize how real they are and ego aside they are there to create something with you, cause that’s what it comes down to at the end of the day if you’re going to sustain your legacy. I also think what’s interesting is the level of respect and humility that these people have and how that feeds into the partnership.

SCV: With respect to the market place how does one establish their brand, get their content out there?

MB: Well you have to appreciate it’s an inundated market place and how much things have changed. It’s been the lesson for a lot of music producers that selling CD’s doesn’t make you rich anymore, and that sometimes you have to give the music away for free because the market place is going to end up getting it for free anyway. I think it comes down to being clever, setting up licensing agreements, brand awareness and distribution channels.

SCV: Meaning?

MB; Well, think about it. In the 50′s you had radio, 60′s – TV, 70′s – oil, 80′s – digital technology/MTV, 90′s – satellite, and the 00′s the internet. You have to work with the portals you have and as much as you want to revolutionize things, things have already been revolutionized for you and it’s best for you to appreciate the dynamics at hand and how to make what may appear to someone on the outside to be limitiations or constraints the major advantages that you can reap. Really, it all comes down to distribution and finessing those mechanisms…

SCV: What changes do you see in the music industry?

MB; Well, we’ve had a lot so far come along- I tunes , where for 99 cents anyone can get their music out there, My Space for a while. But what I think is important going forward is attaching a cultural resonance to your product to the culture at large. So for instance, if you

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