The grand idea of Scallywag and Vagabond is to reflect on the wider cultural collective. Our journal offers a dissection of events, movements, ideas, arbiters and scene makers in a variety of categories; fashion, night life, society, culinary, performance and visual arts, foreign trends and our favorite Manners and Etiquette/Savage Predator which takes anirreverent stand/exploration on popular culture and events in media, gossip celebrity, fashion and aesthetics.
So on any given day you can expect to find features on iconic celebrities, auteurs, us dining at the French consulate, sitting front second row at fashion collections, discussing humanities, trends in social media, society, philanthropy, celebrity, media, the arts, reflecting on the next crop of designers, the death/rise of the hipster/socialite, chefs, scene makers, artists, film makers and even the next pop glam band. Or just brooding at the latest collective of media wannabes at some hot red carpet event (oh dear…).
Ultimately this allows us to take on the coveted role of aesthete, arbiter of taste, and commentator on current dialectics. A role we relish and a role we are sought out for, given the insistent demand for our features and coverage of many media events.
Who are our readers?
Our readers are an educated and primarily chic affluent one, with a sense of bohemia and luxury, established refined aesthetics as well as from time to time turning their back on the main stream and seeking cultivation in more diverse sources, experiences and life affirmations. And of course a love of delicious scandal which we specialize in breaking.
Typically our readers are more female concentrated (60%) with undergraduate and graduate degrees and are often the same people that we feature, from the ages of 24-35. In terms of language, 80% of our readers speak English (US) 6% English (UK) 2% English (other) with most of the balance speaking European languages. Geographically 70% are situated in the US, 7% in the UK, 2% in Canada, 2% in Germany, and 2% Australia. 55% of our readers are desktop PCs, 35% smart phones, and 10% ipads. Usually there are one or two spikes in traffic during the month when a post goes viral on social networks. In July 2014 one of our articles was shared 275,000 times on Facebook for example. Source: Google Analytics.
Our overall traffic numbers can be confirmed by Quantcast, our third party measuring service. They directly count and analyze our traffic via a tag on our site. Thus they are much more accurate than sites like Comscore, Compete and Alexa.com when these merely estimate traffic by looking at small numbers of users and making adjustments to try to compensate for the browsing patterns of these subsets of users. Click here for their report on Scallywag…..
We offer a myriad of advertising rates per 1000 cost per impression on our site, which we can tailor make according to your specifications. From head banner page, sky scraper, boxes, and Video the choices are there. We like to start with at least 100 000 impressions and build from there. Bi weekly inventory acquisitions will see a price reduction, circa 1 million impressions. Monthly traffic recently has ranged from 800,000 to 1,700,000 with 1,000,000 unique visitors.
See bottom of page for costs and sizes.
We are featured and linked back to virtually every other day by major journals, including radaronline, dailymail, huffingtonpost, nydailynews, nypost, gawker, jezebel, theobserver, celebritycafe, dlisted, the nytimes, etc.
In the time we have been around (since November 2008) we have managed to create quite a stir, having been featured by the London Times, Gawker numerous times, NY Post (page 6) on a number of occasions(yes we like to stir the pot), Huffington Post, CNN, Interviewmag, Bravo, perez hilton, racked.com, refinery29, jezebel, gothamist, blackbook, papermag, artlog, the fashionspot, stylish kids in riot, dlisted, hollywoodlife.com, celebs.gather.com, ology, queerty, ontheredcarpet.com, popcrunch, entertainment tonight (etonline), tease.thedailywh.at, radiochick.co.nz, celebfans, hollywoodreporter.com, and major features on international press including Finland’s biggest journal- iltalehti.fi
A sample of links:
ontheredcarpet- (with respect to the Pippa Middleton scandal)
Twilight star Peter Facinelli accused of cheating of cheating on Jennie Garth. – radaronline
Devorah Rose/Salman Rushdie scandal- gawker
2010 – The London Times (you will have to type in the Editor in Chief’s name in the search bar- Christopher Koulouris
This is an index where we have been referenced by society and celebrity blogger Guest of a Guest half a dozen times this year.
This is the mag being written up by Huffington Post:
Advertising Rates: (depending on volume of ads taken beyond a minimum of 100,000 and time commitment prices are amenable).
Unit Dimensions Max file Size. Ad Pricex 1000 impressions
Leaderboard 728x 90 40K. 6
Skyscraper 160x 600 40K 6
Large Rectangle 300x 250 40K 6