The grand idea of Scallywag and Vagabond is to reflect on the wider cultural collective. Our journal offers a dissection of events, movements, ideas, arbiters and scene makers in a variety of categories; fashion, night life, society, culinary, performance and visual arts, foreign trends and our favorite Manners and Etiquette/Savage Predator which takes an irreverent stand/exploration on popular culture and events in media, gossip celebrity, fashion and aesthetics.
So on any given day you can expect to find features on iconic celebrities, auteurs, us dining at the French consulate, sitting front second row at fashion collections, discussing humanities, trends in social media, society, philanthropy, celebrity, media,the arts, reflecting on the next crop of designers, the death/rise of the hipster/socialite, chefs, scene makers, artists, film makers and even the next pop glam band. Or just brooding at the latest collective of media wannabes at some hot red carpet event (oh dear…).
Ultimately this allows us to take on the coveted role of aesthete, arbiter of taste, and commentator of current dialectics. A role we relish and a role we are sought out for, given the insistent demand for our features and coverage of many media events.
Who are our readers?
Our readers are an educated and primarily chic affluent one, with a sense of bohemia and luxury, established refined aesthetics as well as from time to time turning their back on the main stream and seeking cultivation in more diverse sources, experiences and life affirmations. And of course a love of delicious scandal which we specialize in breaking.
Typically our readers are more female concentrated with undergraduate and graduate degrees ( 60-40%) and are often the same people that we feature, from the ages of 24-35, with annual incomes over $100 000 making over 55% of our readership, with most of our traffic predominantly originating from NYC, Los Angeles, Canada and the UK.
source; lijit/federated media one of our advertising partners.
We offer a myriad of advertising rates per 1000 cost per impression on our site, which we can tailor make according to your specifications. From head banner page, sky scraper, boxes, pop ups, the choices are there. We like to start with at least 100 000 impressions and build from there. Bi weekly inventory acquisitions will see a price reduction, circa 1 million impressions. Monthly traffic approximating close to 2 million impressions with close to 1 million unique readers.
See bottom of page for costs and sizes.
We are featured and linked back to virtually every other day by major journals, including radaronline, dailymail, huffingtonpost, nydailynews, nypost, gawker, jezebel, theobserver, celebritycafe, dlisted, the nytimes, etc.
In the time we have been around (since November 2008) we have managed to create quite a stir, having been featured by the London Times, Gawker numerous times, NY Post (page 6) on a number of occasions(yes we like to stir the pot), Huffington Post, CNN, Interviewmag, Bravo, perez hilton, racked.com, refinery29, jezebel, gothamist, blackbook, papermag, artlog, the fashionspot, stylish kids in riot, dlisted, hollywoodlife.com, celebs.gather.com, ology, queerty, ontheredcarpet.com, popcrunch, entertainment tonight (etonline), tease.thedailywh.at, radiochick.co.nz, celebfans, hollywoodreporter.com, and major features on international press including Finland’s biggest journal- iltalehti.fi
A sample of links:
ontheredcarpet- (with respect to the Pippa Middleton scandal)
Twilight star Peter Facinelli accused of cheating of cheating on Jennie Garth. – radaronline
Devorah Rose/Salman Rushdie scandal- gawker
2010 – The London Times (you will have to type in the Editor in Chief’s name in the search bar- Christopher Koulouris
This is an index where we have been referenced by society and celebrity blogger Guest of a Guest half a dozen times this year.
This is the mag being written up by Huffington Post:
Advertising Rates: (depending on volume of ad taken and time commitment prices are amenable).
Unit Dimensions Max file Size. Ad Pricex 1000 impressions
Leaderboard 728x 90 40K. 16
Skyscraper 160x 600 40K 12
Large Rectangle 300x 250 40K 10
Top Banner 468x 90 40K 12
Sponsored 125x 125 40K 8