Last night Salvatore Ferragamo celebrated 35 years of the iconic Vara and the launch of the online project L’Icona curated by photographer Claiborne Swanson Frank in New York City, which goes live today.
Guests enjoyed a sneak peek of icona.ferragamo.com, live today, while enjoying music by Alexandra Richards and a special performance by Sophie Auster.
Invited guests included Eva Longoria*, Lily Aldridge*, Michael Avedon, Asia Baker*, Azealia Banks, Veronica Miele Beard, Veronica Swanson Beard, Derek Blasberg, Phillip Bloch, Haley Bloomingdale, Chiara Clemente*, Dori Cooperman, Danielle Corona*, Donna D’Cruz, Laura de Gunzburg, Jazzy de Lisser, Zani Gugelmann*, Jessica Hart*, Amanda Hearst*, Julie Henderson*, Nicky Hilton, Kathy & Rick Hilton, Jamie Johnson, Genevieve Jones*, Natalie Joos, Charlotte Kidd, RJ King, Marina Larroude*, Leandra Medine, Bonnie Morrison, Gigi Mortimer, Stavros Niarchos Jr., Garrett Neff*, Ashley Platt*, Sophie Plimpton, Pietro Quaglia, Karim Rashid, Lauren Remington Platt*, Theodora Richards*, Amanda Ross, Kate Schelter, Danielle Snyder, Jamie Tisch*, Nicole Trunfio*, Alexander von Fustenberg, Caroline Winberg, Anya Ziourova among others, joined James Ferragamo to celebrate L’Icona, which features a digital collection of Swanson Frank’s portraits captivating some of the world’s most modern, iconic women. Guests were able to get a sneak peek of the website and customize their own Varas while they sipped the specialty cocktail Vara 35 and enjoyed music by Alexandra Richards* and a performance by Sophie Auster*.
*indicates guests dressed in Ferragamo.
L’Icona is an online project curated and art directed by fine art portrait photographer, Claiborne Swanson Frank, to celebrate and rediscover Ferragamo’s most recognized shoe, Vara. Introduced in 1978, Vara is the iconic mid-heel shoe with a grosgrain bow and gold plaque bearing the Ferragamo logo. In recognition of Vara’s 35th Anniversary, L’Icona will launch May 2013 and feature a digital collection of Swanson Frank’s portraits captivating some of the world’s most modern, iconic women- including Miroslava Duma, Camilla Belle, Jessica Hart, Lake Bell, Lauren Santo Domingo, Chiara Clemente, Olivia Palermo, Alexandra Richards, Elettra Weidemann, Marina Larroude, Susie Lau, Sophie Auster, Lauren Remington Platt, Amanda Hearst, Lily Aldridge, Asia Baker, Dani Corona, Minnie Mortimer, Jessica Joffe and Laure Hériard Dubreuil – shot in their choice of Vara or Varina. Chosen for their inherent and effortless style, the women were able to customize their choice of Vara or Varina, a limited edition service which will also launch to the public when the site goes live on May 1st at icona.ferragamo.com. Guests at the event were the first to see the site live and customize the shoe for order.