April 5th, NYC. Miles Aldridge was just the decoy invite (and not a bad one thank you very much) for what was to become a clever and thoughtful campaign to have chic (did you think otherwise…?) guests end up becoming part of the Kim Crawford wine’s new 2012 summer ad campaign….’Undone.’
New York City’s trendiest partygoers embarked (so I was told anyway…) on Chelsea’s art district on Thursday night for an unexpected thrill at Kim Crawford Wines’ interactive art event with famed fashion photographer Miles Aldridge. Television presenter and fashion icon Alexa Chung, Mad Men actress Nora Zehetner, reality star Kelly Killoren Bensimon, model sisters Alexandra and Theodora Richards, Paper magazine’s Mickey Boardman, fashion model Alana Zimmer and Miss Lily’s co-owners Binn and Genc Jakupi were among the notable and surprised guests. Upon arrived at Cedar Lake Studios, they discover that the party, disguised as an exhibition showcasing Aldridge’s work, was also the site of Kim Crawford’s summer 2012 ad campaign, shot live by the renowned photographer.
Guests gathered around the elaborate sets to get a glimpse of Aldridge at work – capturing everything from a pianist in couture to a model flying through the air on an oversized swing. Some on-lookers were even pulled from the party to be featured in the campaign images, including former model Bensimon. We will find out when the campaign breaks in June if she made the final cut!
Arriving within minutes of each other, ultra-thin pals Chung and Zehetner ran in for a hug and stayed close throughout the evening – Chung sipping on Kim Crawford’s Pinot Noir while Zehetner enjoyed Sauvignon Blanc. At the opposite end of the party Alexandra Richards DJ’ed for the packed house as her sister Theodora danced by her side, later making her way around the venue to pour herself a glass of wine using a Rube Goldbergmachine.