I was invited to attend close friend and eco-friendly designer Christine Marchuska’s photo shoot at Haven to kick-off a busy “Earth” week; featuring Christine Marchuska in the EcoLux pop-up boutique in Grand Central and a variety of trunk shows in NYC.
After being introduced to model Jules Kirby “High Society” and “google alert media mess” (see Observer, Huffington Post, Gawker,Guest of a Guest, NY Post, Scallywag and Vagabond) I quickly learned that she is incredibly misunderstood (I will make my own decisions upon meeting someone, if that’s alright) and if it wasn’t mentioned at least a dozen times, she is not a “insert National Enquirer headline,” although she certainly seems tough enough on the outside to handle the bashing she continues to receive. She reviewed a slew of negative comments on her blackberry while sitting for hair and make-up- evidently trading fame for scrutiny.
Kirby was styled to show 5 looks for the versatile “monika” and “leslie” dresses, available to purchase at The GreenShows EcoLux pop-up boutique in Grand Central’s Vanderbilt Hall April 19th – April 24th.
SCV: How did you and Jules end up collaborating for c. marchuska?
CM: Jules is actively involved in the green movement; extremely eco-conscious and into eco-fashion, so we decided to join forces. Today, we’re trying to show the versatility of a few pieces in my collection because they can be worn many different ways; you can dress them up and you can dress them down.
JK: I love Christine’s line. I have an ethological store (Jolika) located in France and her collection works along the same lines in terms of what we are both passionate about. I will be joining Christine in Times Square to listen to Mayor Bloomberg speak about Earth Day and will also put information and photos from the shoot on my blog.
SCV: Tell me more about your involvement with Earth Week
CM: In addition to the eco lux pop-up shop, we have 4 trunk shows going on this week (Monday-Thursday) at Pure Yoga boutiques. April is just as busy as September (Fashion Week) for eco-designers.
In the end I had to give Jules her space as she contended with the busy influx of messages on her Blackberry, my eyes watching a slightly nervous Christine Marchuska.