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Marketing company shamed female job applicant over bikini photo, becomes most hated on the internet

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Kickass Masterminds
Pictured, Emily Clow who was publicly shamed on social media by marketing outlet, Kickass Masterminds whom she had applied for an intern post with.
Emily Clow Austin TX
Pictured, Emily Clow Austin, TX woman who was publicly shamed on social media by marketing outlet, Kickass Masterminds whom she had applied for an intern post with.

Emily Clow Austin, Texas woman publicly shamed on social media by marketing outlet, Kickass Masterminds after applying for intern post with. Company faces social media backlash. 

A marketing company who though they had the moral high hand has been lambasted by social media users after the company body shamed a Texas female job applicant whose social media profile included a picture of her wearing a bikini.

Intent on applying for the advertised post of marketing intern, Emily Clow, 24 of Austin, sent along a letter of query, resume along with her social media profiles. Little did she expect the entity, Kickass Masterminds, to publicly shame her over a months-old bikini pic on Instagram.

‘I was objectified earlier today by a company because of a picture of me in a bikini,’ the Clow tweeted to the tune of more than 3,300 likes. ‘They claimed it made me an ‘unprofessional.’ they screenshot the photo, posted it on their insta Story and called me out. I am still baffled that the company handled it in such a manner.’

Clow then tagged the company’s Twitter account.

The company’s post used screenshots of Clow in her swimsuit, with text over the pics warning: ‘PSA (because I know some of you applicants are looking at this): do not share your social media with a potential employer if this is the kind of content on it.

‘I am looking for a professional marketer — not a bikini model. Go on with your bad self and do whatever in private. But this is not doing you any favors in finding a professional job.’

Clow was not tagged in the Instagram Story, and the original photo doesn’t show her face. Still, a viral outpouring of anger against Kickass Masterminds followed, with the company having since deleted its Twitter account and made its Instagram account private. Its website and LinkedIn have also been deleted.

The personal information of the company’s founder is now being circulated, a shaming technique known as doxxing.

Tagging the company in her own Instagram Story, Clow posted, ‘[It] is inappropriate and unprofessional to shame an applicant through social media.’

A tweet rehashing the situation by the account @SheRatesDogs, which shames people’s exes, has been liked over 56,000 times.

Naturally the rebukes poured in and how.

One social media user noted that the bikini shaming wasn’t just inappropriate, but hypocritical, as the company has a swimsuit photo on its own social media. ‘The irony here is that they have a bathing suit photo posted on their ‘professional’ Instagram,’ she writes.

Another social media user announced she had reported the company’s Instagram account for harassment and bullying. While another user posted, ‘I just checked, the whole company is basically all women, which somehow makes it even worse???’

Which is to wonder, given Emily Clow’s nimble use of social media (and how) – the budding marketer may have been the right intern to have brought on. Maybe next time.

 

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