Rick Owens was either taking the piss out of the audience and his idea of fashion or quite possibly examining heady gender basis ideas when he sent his male models thumping down a Parisian catwalk with their penises exposed.
By now one imagines seasoned editors have seen it all, exposed female nipples, exposed bottoms, bare breasts, check yes to all, but on Thursday they also all got to check yes to bare penises.
The machinations were quite simple. Send four of your models down the runway wearing clothes with peepholes that showed full-frontal male nudity underneath. Sit back and wait for the world to notice and write about you.
Whether editors choose to write about the clothes remains to be seen, but then again perhaps any type of press and announcement to the greater world that your label exists might be worth the fuss and inconvenience of sending out penis hanging models. Who knows maybe other menswear designers may resort to sending out their models in unicycles with horns along with a bum peephole to really catch attention? Or maybe not?
And whilst audience members and editors alike were initially flummoxed it would begin to draw on them, that this being Paris, the American designer had aimed to break some taboos and re position what we really mean by fashion and whether what we decide to wear is more virtuous than the identity of the wearer along with the daring of the apparel maker.
Added the designer after the show backstage: ‘Nudity is the most simple and primal gesture – it packs a punch. It’s powerful. It’s a straight world now. It says something about being independent.’
‘Who else can really get away with this stuff? It’s a corporate world! This was our private moment.’
What do you think? Will you be sashaying down the boulevard with your new Rick Owens 2015 fall fashion peep accoutrement too …?