Home Scandal and Gossip ‘Pornmageddon’ on the horizon: Porn sites could hack brand names once .xxx...

‘Pornmageddon’ on the horizon: Porn sites could hack brand names once .xxx becomes the norm

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Technology experts, marketers, and bluenoses alike are freaking out once somebody realized that once the .xxx suffix becomes available early next year, any old porn site could just add it on to any brand name.  In other words, businessmen and those obsessed with “brands” have occasion to exercise their puritanical aversion to sex in the name of protecting their reputation or, even worse, the children.

An article on CBC News outlines the concerns when Amazon.xxx hits the Internet: last June, the Internet Corporation for Assigned Names and Numbers (ICANN; thank god for acronyms) decided to open the floodgates of suffixes.  Gone are the days of mundane .com or morose .gov; things are going to get very exciting regarding domain names.  .xxx was initially banned, but that decision was overturned.  So in the words of David Fewer, a director of an Internet public policy clinic in Ottawa, “Some people have been describing it as ‘pornmageddon’ from the perspective of trademark protection and brand protection.”

Big brands can go ahead and buy their domain name in .xxx to protect themselves, but good luck trying to buy Groupon.gay, Groupon.fck, Groupon..god, blah, blah, blah.  God forbid little Sally or baby Bobby inadvertently add a triple x after typing in “Google” or “eBay”, like they don’t know what they’re doing.  The first website I went to when I got on the Internet was sex.com.  .xxx is no less out-in-the-open than that.  And as far as tarnished ethos goes, I would hope the company in question has enough faith in its clientele or audience to trust their faculty of discrimination.  Since when does Apple.com have S&M ads?!

Suffice to say, the ICANN has its hands full with this decision.  But with such a specific name like theirs, I believe they can handle it.

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