With American Apparel’s financial woes mounting, one would think that the apparel maker would look to placate the consumer and bring them back to the fold. Not so for American Apparel CEO and founder Dov Charney who it seems is hoping that his latest ad campaign will bring his chain more attention and more sales. Maybe so, but then again, the question exists- ‘are women ready to hit the pools and beaches with flimsy bikini’s? Or better still are women particularly interested in being portrayed as flimsy?’
Have a look at the new ads below and decide for yourself.