Being an omnipresent tabloid hero has its perks, case in point, Kayne West, whose Yeezy Boost 350 sneaker collaboration with Adidas has seen the rapper’s new line sell out in less than 10 minutes and now offered upwards of $10 000 in some instances.
For those who managed to get a hold of Kanye’s charm and spunk (isn’t that what you are really purchasing?) when the sneakers first came on to the market on Saturday, there has been no shortage of offers on EBay as punters desperate to grab the status sneakers bid for available stock.
Whilst there have been reports of sneakers being offered at $10k, there are sneakers still trading at $1k, and $4500 which is to suggest, Kanye West orgasmic wonder man that he is, does have a ceiling at what individuals are willing to pay and which resellers are giddily attempting to exploit.
The latest feeding frenzy has led to questions as to whether Adidas may choose to offer more sneakers in the future to the masses or whether keeping supply low, and demand un-satiated and of course a media feeding story is the new marketing game in town?