Despite quickly spreading throughout the UK, New Zealand and Australia, the US Patent and Trademark Office has said it will not be allowing a Norwegian underwear maker, Comfyballs (indeed) from setting up trademark in the United States. Why? Cause it reckons it’s all too vulgar. But is it really?
According to the retailer’s website, the Norwegian boxer line born in 2013 promises it underwear, designed with PackageFront technology will reduce heat along with freer movement. The must have (at least if you live anywhere outside the US) briefs go for the suggested retail price of 298.00 krone ($49 USD).
In explaining its decision to deny Comfyballs ( I imagine by now you too have figured out the double entendre) the US agent office it would have let the brand fly had it been ‘slightly funnier.’
Told the office: ‘The mark does not create a double entendre or other idiomatic expression,
‘When used in this way, the word, ‘balls’ has an offensive meaning.’
Unfazed, company founder, Anders Selvig has asked for a review of the patent office’s decision and notes similar trademarks that have been allowed through the process.
‘Nice Balls’ and ‘I love my balls’ have recently both been approved by the USPTO,’ he said. ‘Luckily, Europeans have a softer view on what is deemed to be vulgar and the EU allowed Comfyballs to trademark without hassle earlier this year.’
Aren’t you glad the US government has taken a keen eye on what it believes will offend
its your sensibilities…?