It looks like the rooster has finally come to lay an egg on Matt Lauer‘s head and it doesn’t look like Matt is all too pleased…
According to a report via perezhilton, a NBC insider has disclosed that going forward Matt Lauer will be given diminished presence on the Today show.
Says the source: “Matt’s on air reporting and interviews for the TODAY show are going to be cut back because Alexandra recognizes that he is widely unpopular and many view him to be responsible for Ann Curry being fired from the co-host spot.”
And who gave the order to give Matt less air time? He’s new boss, Alexandra Wallace who was brought on to take over Today producer Jim Bell who was giving his marching orders after the show’s prolonged slump in ratings and what many feel to be his comeuppance for unceremoniously getting rid of Ann Curry over the summer which many still directly back to Matt Lauer, even if Jim Bell finally announced that it had been his decision alone to take Ann Curry off air.
Continues the source:
“This isn’t personal, but Alexandra will be doing whatever is necessary to get the show back in first place, even if that means ruffling Lauer’s feathers.
Look for Willie Geist, one of the co-hosts of the third hour, to be featured more during the first two hours of the show because viewers absolutely love him. Willie comes across as genuine and warm, unlike Matt Lauer.”
As an aside it has been widely reported that Matt Lauer and Alexandra Wallace don’t have too much love for each other as they have previously butted heads with each other. Nevertheless Matt’s less obvious presence on the show might be what the doctor ordered as the Today show attempts to revive its sagging fortunes…
The NBC insider disclosure comes off the heels off another NBC insider (is it the same insider and is this NBC’s way of trying to get Matt to get the hint his time is perhaps limited?) who earlier offered the following to the nydailynews:
“This problem is not going to go away until Matt Lauer does. He’s great, but fairly or unfairly, his brand is damaged.”
Let’s hope Matt enjoys his chamomile tea from the sidelines…