Ann Curry may be gone and Savannah Guthrie may have officially taken on Ms Curry’s old role as co anchor of the NBC’s The Today show this morning but it seems judging by recent Nielsen ratings and vociferous reader comments viewers are flocking by the droves.
Sensing things are quite shaky, it was noticeable that the NBC this morning gave Ms Guthrie quite an extended hello, going out of its way to show greatest hit blogs, reflect on company tweets and to spend a few extra moments shining the camera in her sunny direction. Ms Guthrie for her part even joked that her new title was ‘a little unexpected, as we all know.’
Of course this morning’s new found bliss might have a craggy Matt Lauer smiling with his perfect tea cup manners for now but things behind the scenes are less than rosy. In the last few weeks ABC’s Good Morning America has tied back and forth with NBC’s The Today show, (this after handedly beating them since 1995) never mind the the disastrous drop off of viewers the day after Ms Curry’s ouster, which was completely anticipated.
For now NBC executives will have to closely monitor the situation and assess whether with the presence of Savannah Guthrie the show can whip off ABC’s challenge or whether in the not too distant future it will have to eat its hand off as many commentators have alluded to in order to save itself….
Then again there was these 2 telling comments that even had me sit up and take notice:
I have watched the Today show for the last 30 years, as I see it Campus,Burke and Matt Lauer should be fired for what they did to Ann Curry I will not be watching the show anymore or until Ann is back and Matt is gone…
Steven Capus, NBC News President, arrogantly served Ann Curry viewers with “cold turkey” in a very distasteful way. This act of infamy by Capus will have the Today Show falling to last place in the ratings just like NBC primetime ratings. Capus continues to scapegoat Ann Curry in the media in defiance of the outpouring of support for her and viewer backlash. Stephen B. Burke, CEO of NBCU/Comcast, needs to FIRE Capus, apologize to Ann Curry and bring her back to the Today Show. Until Ann Curry returns to the Today Show, a boycott list consists of the Today Show, NBC, NBC affiliates, Comcast, Universal, GE, and People Magazine.
And from huffpo this morning:
Unfortunately, Matt Lauer is still there and that is reason I switched my morning viewing.